Why This Use Case Matters in 2025

For a creative brand (like an art collective, a music festival, or a tech startup), a "literal" ad is boring. A "surreal" or "dream-like" ad captures the brand's innovative and 'out-of-the-box' thinking, making it memorable. This is traditionally the domain of high-end VFX artists. As of late 2025, Invideo can generate these abstract, artistic, and non-literal visuals from a simple text prompt.

How Invideo Simplifies Surreal Ad Creation

Invideo's platform is a true "text-to-video" generative tool, meaning it can create visuals from your imagination, not just from real-world logic.

Automated Generation (Text-to-Video)

You provide a prompt that describes an abstract concept or impossible scene (e.g., "a clock melting," "a person walking on clouds"). The AI generates a script (or no script), generates these surreal visuals, and assembles the video.

AI-Generated Artistic Visuals

This is a 100% AI generation workflow. You are prompting the AI's imagination. You can prompt for:

• "Surreal, 'dream-like' visuals of 'a person floating' in a 'nebula.'"
• "An 'abstract, colorful 'liquid' animation.'"
• "A 'forest where the trees' are 'made of crystal.'"
• "An 'impossible 'M.C. Escher' style' building."

AI Scripting and "Poetic" Voiceovers

The AI will generate a script that is "poetic" or "abstract." You can also command "no voiceover." You can choose "calm," "mysterious," or "poetic" AI voiceovers, or "ambient, 'dreamy' electronic" music.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can "direct" the dream. Use simple text commands like, "Make this scene 'more colorful,'" "Change the music to a 'haunting piano' track," or "Add a 'slow-motion' effect to the 'floating' clip."

Step-by-Step Workflow

Step 1: Write the Prompt

Think like an artist. Be descriptive and abstract.

Example Prompt: "Create a 30-second 'surreal' and 'dream-like' ad. The tone is 'mysterious' and 'beautiful.' Generate scenes of 'a woman's face made of 'flowers,'' 'a 'whale' swimming through 'a cloudy sky,'' and 'a 'city' growing 'like plants.' Use a 'slow, ambient, dreamy' soundtrack. No voiceover. End with the text 'Create Your World.'"

Step 2: Generate the First Draft

Invideo will generate all of these impossible, abstract scenes, edit them together with slow fades, and add the ambient music.

Step 3: Refine with Text Commands

Use simple text commands to refine the art.

• "Make the color grading 'more saturated' and 'vibrant.'"
• "Add a 'lens flare' transition."
• "Replace the 'whale' clip with 'a 'person' walking on 'water.'"
• "Make the final text 'fade in slowly.'"

Comparison: Traditional Workflow vs. Invideo

Factor	Traditional Method	Invideo (2025)
Timeline	4-8 weeks (hiring VFX artist, 3D modeling, rendering)	10-15 minutes (generation and refinement)
Cost	Prohibitively High (VFX/CGI artist, render farm time)	Low (fixed subscription cost)
Skill Requirement	Professional (VFX/CGI/3D Artist)	Accessible for any creative (prompt-based)
Revisions	Extremely slow and costly (requires re-rendering)	Instant and text-based; test a new "dream" in minutes

Expert Tips for Better Results

• Be Descriptive: This is a creative-writing exercise. Use rich, sensory, and impossible language in your prompt. "A 'clock' 'made of 'liquid gold'' 'melting' over a 'purple mountain.'"
• Upload Your Logo: The ad can be 100% surreal, but you must upload your brand's logo for the final scene to tie it back to your brand.
• Refine the Music: The music is critical for a "dream-like" state. Be specific: "ambient," "dream-pop," "ethereal," "minimalist piano," or "glitchy electronic."

Frequently Asked Questions

Q: Can Invideo really create something that doesn't exist?

A: Yes. This is the core of its "generative" AI model. It is not searching for footage; it is creating new video clips from your "surreal" or "dream-like" text description.

Q: Is this useful for a real business ad?

A: Absolutely. For creative brands, perfume, art, or technology, a "surreal" ad is a powerful way to show "innovation" and "creativity" and to stand out from literal, boring ads.

Q: Can I combine real video with surreal effects?

A: Yes. You can upload your own video clip (e.g., of your product) and use a text command like, "Add a 'dream-like' 'glowing' effect to this clip" or "Make my uploaded product 'float' in the scene."