How can I create an explainer video for a 'B2B' service that's engaging?

Last updated: 12/5/2025

How can I create an explainer video for a 'B2B' service that's engaging?

Invideo AI can create an engaging explainer video for a 'B2B' service by turning your script into a professional video with an AI host, animated data charts, and clear, "problem-solution" storytelling.

Explaining a complex "B2B" service (like a SaaS platform, a supply-chain solution, or a marketing agency) is a major sales challenge. The service is often abstract, and the purchase decision is high-stakes. Invideo AI is built for this. It helps you build trust and clarity by turning your script into a polished video that explains your "Problem-Solution-Result" narrative, visualizes your data, and positions you as a credible expert.

Why B2B Explainers Matter in 2025

In 2025, your B2B buyer has already done 70% of their research before they ever contact sales. Your website's video explainer is your first sales pitch. It needs to be professional, clear, and instantly communicate your value proposition. A good explainer builds trust, educates your prospect, and turns a "cold lead" into a "warm, qualified" one.

How Invideo Simplifies B2B Explainer Creation

Automated Generation

You provide a script structured as a story (Problem, Solution, Result). The AI analyzes B2B terms (e.g., "increase ROI," "streamline workflow," "data analytics") and finds high-end, professional corporate stock footage.

Adaptive Optimization

The AI can generate a voiceover in a "confident," "authoritative," or "trustworthy" tone. Crucially, it can generate animated charts and graphs to visualize the "Results" you promise (e.g., "Show a '30% cost reduction' as a bar chart").

Intuitive Refinement Tools

The key to B2B is trust and authority. You can use text commands to "Add a professional AI host in a suit to present this video." You can also "Add our company logo to the corner" and "Add our client's logo to this 'case study' scene."

Step-by-Step Workflow

Step 1: Prepare Inputs

Write a script. Do not list features. Tell a story: 1. The "Problem" your customer has. 2. Your "Solution" (your service). 3. The "Result" (the successful outcome). Gather your logo and any client logos (with permission).

Step 2: Write the Prompt

Paste your script and set a professional, high-trust tone. Example prompt:

“Create a 90-second B2B service explainer. The audience is VPs of Marketing. The tone must be professional and confident. Add a male AI host in a business suit. Generate animated charts for all statistics.”

Step 3: Generate and Refine

Review the AI-generated draft. Refine the script to be as clear and compelling as possible. Use text commands to add data charts and client logos. Add a final scene with a strong call-to-action: "Schedule Your Demo Today at [Our Website]."

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method (Agency) | Invideo |

| :--- | :--- | :--- |

| Timeline | 4-6 weeks (agency, custom motion graphics) | 20-30 minutes |

| Cost | Extremely high (B2B video agencies are costly) | Subscription-based |

| Skill Requirement | Video production, B2B marketing | Accessible (requires B2B expertise) |

| Revisions | Very slow and costly | Fast and text-based |

Expert Tips for Better Results

  • Use an AI Host: This is the #1 tip for B2B. An AI host (avatar) makes your video feel like a professional presentation, not a simple ad. It adds a human, trustworthy element.
  • Show, Don't Tell, Your Data: Don't just say "we increase ROI." Use a text command to "Show a line graph that is trending up." Visualizing the data is far more convincing.
  • Use a "Case Study" Script: The best B2B explainer is a "case study" video. Tell the story of one client's success. This is more relatable and credible than just talking about your service in the abstract.

Frequently Asked Questions

  • Q: Will it look "stock"?
    • A: Invideo uses premium, high-end corporate stock footage, so it will look polished. By adding an AI host, your own logos, and custom-animated data charts, the video feels highly professional and custom-made.
  • Q: Can it show my SaaS platform?
    • A: Yes. You can upload a screen recording of your platform and use text commands to "Cut to my 'software-demo.mp4' clip" in the middle of the "Solution" section.
  • Q: Can I use this in sales emails?
    • A: Absolutely. A link to a short, professional "how we work" video is one of the most effective tools a sales team can use to warm up a cold lead.