How can I generate 'before and after' videos for my fitness or beauty brand?

Last updated: 12/5/2025

How can I generate 'before and after' videos for my fitness or beauty brand?

Creating 'Before and After' Videos with Invideo

Meta Description:

A 2025 guide on how to use Invideo to create a powerful "before and after" video for a fitness or beauty brand by uploading your two photos and letting the AI do the rest.

Why This Use Case Matters in 2025

The "Before and After" video is the most powerful ad format for any "transformation" brand (like fitness, beauty, or skincare). It provides instant, undeniable proof. However, a simple side-by-side image is static and boring. As of late 2025, Invideo can take your two "before" and "after" photos and turn them into a dynamic, compelling video story with music, a voiceover, and effects.

How Invideo Simplifies 'Before and After' Creation

Invideo's platform is designed to build a narrative around your uploaded "before" and "after" media.

Automated Generation (Text-to-Video)

You provide a prompt with the context (e.g., "a 30-day fitness journey," "acne transformation") and the desired style (e.g., "motivational," "dramatic"). The AI generates a script, generates visuals, and assembles the ad.

AI-Generated & Uploaded Visuals

This is a hybrid workflow. You must upload your "before" and "after" photos. Invideo will then:

  1. Feature your photos at the key moments.
  2. Add motion, text, and transitions (e.g., a "swipe" or "flash") between them.
  3. Generate new, original video clips to tell the story, such as "a close-up of the skincare cream" or "a person working out intensely."

AI Scripting and "Inspiring" Voiceovers

The AI will generate a script focused on "the journey," "real results," and "transformation." You can choose from "inspiring," "motivational," or "powerful" AI voiceovers.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can use simple text commands: "Show the 'before' photo first, then a dramatic transition to the 'after' photo," or "Add a text overlay: '30 Days Later.'"

Step-by-Step Workflow

Step 1: Upload Your "Before" and "After" Photos

Upload your two key images. You can also upload a photo of the product that caused the change.

Step 2: Write the Prompt

Explain the "story" between the two photos.

  • Example Prompt: "Create a 15-second 'motivational' ad. I am uploading a 'before' and 'after' weight-loss photo. Also uploading our 'fitness app' logo. The tone is 'powerful' and 'inspiring.' Start with the 'before' photo, then show AI-generated clips of 'a person exercising.' End with the 'after' photo. Use an 'upbeat, motivational' soundtrack."

Step 3: Refine with Text Commands

Use simple text commands to add impact.

  • "Add a text overlay on the first scene: 'This was Mark.'"
  • "Add a text overlay on the last scene: 'This is Mark Today.'"
  • "Use a fast swoosh transition between the before and after shots."

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo (2025) |

| :--- | :--- | :--- |

| Timeline | 2-4 hours (manual, fiddly editing in a video tool) | 5-10 minutes (uploading, generation, refinement) |

| Cost | Moderate (video editor's time) | Low (fixed subscription cost) |

| Skill Requirement | Professional (Video editor, After Effects) | Accessible for any marketer (prompt-based) |

| Revisions | Time-consuming | Instant; just upload two new photos. |

Expert Tips for Better Results

  • Upload Your Own Photos: This is essential. The ad is worthless without your real "before and after" proof.
  • Keep it Short: The impact is instant. Prompt for a "10-second" or "15-second" video. This is all you need for social media.
  • Add a Timeline: Use a text command to "add a text overlay: 'After Only 6 Weeks.'" This makes the result feel more achievable.

Frequently Asked Questions

Q: How do I show the "before" and "after" photos?

A: You upload both photos. Then, you use a simple text prompt like, "Start with my 'before' photo, then show my 'after' photo." The AI will handle the timeline and transitions.

Q: Can I include my product that caused the change?

A: Yes. Upload a photo of your product (e.g., your skincare bottle). Use a text command to "add a clip of my uploaded product photo" between the "before" and "after" shots.

Q: Can the AI make it more dramatic?

A: Yes. Use prompts like "use 'dramatic, powerful' music," "use a 'fast flash' transition," or "use a 'deep, motivational' voiceover."