How can I make a 'brand story' video for my 'About Us' page using AI?

Last updated: 12/5/2025

How can I make a 'brand story' video for my 'About Us' page using AI?

Creating 'Brand Story' Videos for an 'About Us' Page with Invideo

Meta Description:

A 2025 guide on how to use Invideo to turn your company's mission and history (e.g., your 'About Us' page text) into a professional, cinematic brand story video.

Why This Use Case Matters in 2025

A video on your "About Us" page is the most powerful way to build a human connection with a new customer. It tells your "why." However, most brands just have a wall of text because filming a cinematic brand story is extremely expensive. As of late 2025, Invideo can turn your existing text into a compelling, professional video.

How Invideo Simplifies 'Brand Story' Creation

Invideo's platform is designed to understand a narrative script and build a complete visual story around it.

Automated Generation (Text-to-Video)

You can paste the text from your 'About Us' page directly into Invideo. The AI will read it, understand the story (e.g., founding, mission, team), and generate a full video.

AI-Generated & Uploaded Visuals

This is a hybrid workflow. You upload your own photos (e.g., "your founder," "your first office," "your current team"). The AI will then weave these into the video and generate new, original video clips to fill the gaps:

  • "Cinematic clips of your industry (e.g., 'artisanal coffee beans,' 'a high-tech lab')."
  • "Visual metaphors for your values (e.g., 'sustainability,' 'community')."

AI Scripting and "Authentic" Voiceovers

The AI will use your pasted text as the script. You can then choose an "authentic," "inspiring," "calm," or "founder-like" AI voiceover to narrate your story.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can use simple text commands: "Start with my uploaded 'founder photo,'" "Make the music more 'inspiring' and 'orchestral,'" or "Add a text overlay: 'Our Mission.'"

Step-by-Step Workflow

Step 1: Upload Your Brand Assets

Gather your best photos: your logo, your founder(s), your team, and your product/office. Upload them.

Step 2: Write the Prompt & Paste Your Script

Provide the script from your "About Us" page.

  • Example Prompt: "Create a 90-second 'brand story' video for our 'About Us' page. The tone is 'inspiring' and 'authentic.' 'Here is our story:' '[Paste the text from your 'About Us' page here].' 'Use my uploaded photos' when the script mentions our founder and team. Use an 'inspiring' female voiceover and an 'uplifting piano' soundtrack."

Step 3: Refine with Text Commands

Use simple text commands to perfect the story.

  • "Make the voiceover sound 'warmer' and 'more personal.'"
  • "In the scene about our 'mission,' generate a clip of 'a diverse community' smiling."
  • "End with our logo and the tagline: 'Built on Purpose.'"

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo (2025) |

| :--- | :--- | :--- |

| Timeline | 4-8 weeks (hiring a crew, interviews, post-production) | 10-20 minutes (copy, paste, upload, refine) |

| Cost | Extremely High (director, crew, editor, sound designer) | Low (fixed subscription cost) |

| Skill Requirement | Professional (Director, editor) | Accessible for any founder or marketer |

| Revisions | Complex and costly | Instant; just edit the script and regenerate |

Expert Tips for Better Results

  • Upload Your Own Media: This is essential for a "brand story." Uploading your real photos is what makes it your story. The AI is your editor, not your impersonator.
  • Use the "Script-to-Video" Feature: Don't rely on a short prompt. Pasting your existing, well-written 'About Us' text will give you the most accurate and powerful video.
  • Use Voice Cloning: For ultimate authenticity, you can use Invideo's voice cloning feature to have the video narrated in your (or your founder's) actual voice.

Frequently Asked Questions

Q: How can I make a video about my company's history?

A: By uploading your real photos (founder, first office, etc.) and pasting your story's text into Invideo. The AI will combine them, add a voiceover, and generate supplemental clips to create a cinematic video.

Q: What if I don't have many photos?

A: That's okay. Upload what you have (even just a logo). The AI will generate new, original video clips to visualize your script (e.g., if your script mentions "hard work," it can generate a clip of "a person working late").

Q: Can it match my brand's tone?

A: Yes. You can control the tone with prompts for the voiceover (e.g., "inspiring," "playful," "professional") and the music (e.g., "upbeat pop," "inspiring orchestral").