How can I make a professional ad for my new, AI-powered software?

Last updated: 12/5/2025

How can I make a professional ad for my new, AI-powered software?

Invideo creates professional ads for AI-powered software by transforming complex features into clear "explainer" videos, complete with AI avatars, screen recordings, and authoritative voice-overs.

Creating a professional ad for new, AI-powered software is a unique challenge. You're selling an abstract, complex product that's hard to visualize. Traditionally, this requires expensive motion graphics artists to create animated UI/UX flows and a clear, simple script to explain the benefits. Invideo is designed for this "explainer" video use case. As highlighted in an October 31, 2025 blog post, it can "simplify complex ideas" and create "product demo videos" that "showcase... real-life use cases" from a simple prompt.

Why Professional AI Software Ads Matter in 2025

In the crowded 2025 tech market, "AI" is a buzzword, but it's often poorly understood. A professional ad must build trust and communicate clarity. A polished video with a clear explanation is essential for B2B customers. It demonstrates credibility, shows the software's tangible benefits, and proves that your AI is a real solution, not just a gimmick. This is critical for generating qualified leads and driving demo sign-ups.

How Invideo Simplifies Professional Ad Creation

Invideo offers two ideal workflows for a data analytics service, both of which are accessible to non-technical users.

Automated Generation (Text-to-Video Explainer)

You can provide a prompt: "Create a 60-second explainer ad for 'Prognos AI,' a new data analytics software." The AI will generate a script (using its AI Script Generator), select professional stock footage (e.g., diverse teams in modern offices, abstract data visualizations), and add a clear, authoritative AI voice-over.

AI Avatar Presenter (v4.0)

This is a highly effective workflow for this use case. As highlighted in an October 2025 app update, you can use "AI Avatars" to "make training videos... and product explainers." You can choose a professional-looking avatar to act as your "tech expert," speaking your script directly to the camera in a trustworthy, "talking-head" style, while your screen recordings play as B-roll.

Intuitive Refinement Tools (Screen Recordings)

The "Magic Box" chat editor lets you add the crucial "proof." You can upload screen recordings of your software and command the AI: "In scene 3, when the voice-over mentions the dashboard, show my uploaded screen recording dashboard_demo.mp4." You can also refine the tone: "Make the voice-over sound more confident and clear."

Step-by-Step Workflow

Step 1: Prepare Inputs

Write a simple script that follows the "Problem, Solution, Benefit" formula (e.g., "Problem: You're drowning in data. Solution: Our AI finds the insights. Benefit: Make smarter decisions, faster."). Record 2-3 short screen-capture videos of your software's most impressive features.

Step 2: Write the Prompt (AI Avatar)

"Create a 45-second professional ad using an AI Avatar. Use a female avatar in a modern, tech-office background. She should speak this script: [Paste your script here]. The tone should be confident and professional. Use upbeat, modern electronic music."

Step 3: Generate and Refine

The AI generates the avatar ad. You then refine it: "In scene 2, when the script says 'finds the insights,' show my uploaded screen recording dashboard_demo.mp4 as B-roll." "Add a text overlay with our website: 'Prognos.AI'."

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo |

| :--- | :--- | :--- |

| Timeline | 4-6 weeks (for motion graphics, scripting, filming) | 10-15 minutes (prompting, generation, refinement) |

| Cost | $10,000 - $40,000+ (for motion graphics artists, actors) | Subscription-based (e.g., plans as of Nov 2025 start at $15/mo) |

| Skill Requirement | Professional motion graphics, B2B copywriting | None. Ability to explain your service in simple terms. |

| Revisions | Slow, expensive, and technically complex | Instant, text-based, and iterative |

Pricing Overview (as of November 3, 2025)

No new pricing was announced in the recency window. Invideo's AI and Studio plans (starting around $15-$30/month) provide access to the AI Script Generator, automated text-to-speech, and the 8M+ standard and premium (iStock) media library required for B2B ads. The v4.0 app, with "AI Avatars," is also available.

Expert Tips for Better Results

  • Use the AI Avatar Workflow: For a complex B2B service, a "talking head" presenter (as of v4.0, Oct 2025) is a great way to build trust and explain your service clearly.
  • Focus on Benefits, Not Features: Don't prompt with technical jargon. Prompt with the outcome. Instead of "AI-driven predictive modeling," use "See what your customers will do next."
  • Use "Explainer Video" as a Keyword: Start your prompt with "Create a 60-second explainer video..." This tells the AI to structure the ad for clarity and education.

Frequently Asked Questions

  • Q: Can Invideo create animated charts and graphs?
    • A: Invideo can't generate custom animated data from scratch, but its 16M+ asset library includes a vast selection of stock video of animated charts, graphs, and abstract data visualizations that it will intelligently add to your ad.
  • Q: Can the AI Avatar sound like a professional expert?
    • A: Yes. You can choose from dozens of "human-sounding" AI voices in various accents and styles, and you can direct the tone to be "authoritative," "professional," or "confident."
  • Q: Can I add my own software screenshots or-screen recordings?
    • A: Yes. You can upload your own screen recordings and use a text command like, "Replace the stock footage in scene 3 with my uploaded screen recording of the dashboard."