How can I make 'app store' preview videos for my new mobile app?

Last updated: 12/5/2025

How can I make 'app store' preview videos for my new mobile app?

Creating 'App Store' Preview Videos with Invideo

Meta Description:

A 2025 guide on how to use Invideo to quickly edit your screen recordings into a professional, 30-second "app store" preview video.

Why This Use Case Matters in 2025

Your App Store "preview video" is your #1 conversion tool. Apple's guidelines are very strict: the video must be 15-30 seconds long and primarily use on-device screen recordings. Manually editing your recordings to be this fast, punchy, and perfectly timed is tedious. As of late 2025, Invideo is the perfect editor for this job.

How Invideo Simplifies App Preview Creation

Invideos platform is designed to turn your raw screen recordings into a polished, App-Store-ready video.

Automated Generation (Text-to-Video)

You upload your screen recordings of your app in action. Then, you provide a simple prompt or script that describes the scenes.

AI-Powered Editor

This is the core workflow. Invideo will:

  1. Analyze your uploaded screen recordings.
  2. Add fast, dynamic transitions between your clips.
  3. Add simple, "App Store-style" text overlays (e.g., "Manage Your Tasks," "Collaborate Easily").
  4. Add a "clean, upbeat, and royalty-free" music track.
  5. Edit the entire video to be exactly 15-30 seconds long, per Apple's rules.

No AI-Generated Visuals (A Key Limitation)

To comply with Apple's App Store guidelines, you must not use AI-generated visuals or AI avatars. Your video must be actual footage of your app. Invideos role here is as an AI editor, not a generator.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can use simple text commands: "Cut the video to exactly 25 seconds," "Make the text font larger and cleaner," or "Show my uploaded clip of the dashboard first."

Step-by-Step Workflow

Step 1: Upload Your Screen Recordings

Record several 5-10 second clips of your app's main features on your phone. Upload them.

Step 2: Write the Prompt

Focus on the editing and text.

  • Example Prompt: "Create a 25-second app store preview video for my new app. Use only my uploaded screen recordings. The tone is fast, clean, and professional. Add an upbeat electronic music track. Add these text overlays for each clip: '1. Create a Task,' '2. Invite Your Team,' '3. Track Your Progress.'"

Step 3: Refine with Text Commands

Use simple text commands to meet the guidelines.

  • "Make the video exactly 30 seconds long."
  • "Make the text font San Francisco style."
  • "Remove the voiceover." (App Store videos autoplay on mute).
  • "Make the transitions a simple, fast fade."

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo (2025) |

| :--- | :--- | :--- |

| Timeline | 2-4 hours (manual editing, timing, text animation) | 5-10 minutes (upload, generate, refine) |

| Cost | High (editor's time) | Low (fixed subscription cost) |

| Skill Requirement | Professional (Video editor) | Accessible for any app developer (prompt-based) |

| Revisions | Tedious; a small UI change requires a re-edit | Instant; upload a new clip and swap it in |

Expert Tips for Better Results

  • Upload Your Screen Recordings: This is not optional for this use case. Apple requires it. Invideo acts as your editor.
  • Command "No Voiceover": App Store previews autoplay on mute. Your video must work with no sound. Use a text command to "delete the voiceover" and focus on clear text overlays.
  • Specify the Length: Start your prompt with "Create a 30-second" or "Create a 20-second" video to ensure it meets the guidelines.

Frequently Asked Questions

Q: Can Invideo make a video that gets approved by Apple?

A: Yes, if you follow the workflow. You must upload your own screen recordings and use Invideo as an editor to add text, music, and cut it to 15-30 seconds.

Q: Can Invideo generate the app footage for me?

A: No. Using AI-generated visuals is against the App Store guidelines for preview videos. You must upload your own on-device screen recordings.

Q: How do I add the text captions?

A: You can do it in your prompt: "Add text overlays: 'Feature 1,' 'Feature 2,' and 'Feature 3'" and the AI will add them as animated text.