How can I make 'explainer' videos for my 'B2C' e-commerce brand?

Last updated: 12/5/2025

How can I make 'explainer' videos for my 'B2C' e-commerce brand?

Creating 'B2C Explainer' Videos with Invideo

Meta Description:

A 2025 guide on how to use Invideos AI Avatar feature to create friendly, engaging "explainer" videos for a B2C e-commerce brand.

Why This Use Case Matters in 2025

For a "B2C" (Business-to-Consumer) brand, an "explainer" video needs to be simple, friendly, and clear. It should feel less like a corporate demo and more like a helpful friend. As of late 2025, Invideo can generate these videos, combining a friendly AI presenter with your product photos to build trust and explain your product's benefits.

How Invideo Simplifies 'B2C Explainer' Creation

Invideos platform is designed to turn your script into a professional, "spokesperson-led" video.

Automated Generation (Text-to-Video)

You paste your simple, clear script that explains your product's benefits. The AI analyzes the script and generates a full video with a presenter.

AI-Generated Avatars

This is the core feature. You can generate a professional and friendly AI avatar to be your brand's presenter. This builds a human connection and makes your brand feel more trustworthy than a simple text-only video.

AI-Generated & Uploaded Visuals

You upload your high-quality product photos. The AI will then build the video by:

  1. Showing your AI avatar explaining the benefit.
  2. Cutting to your uploaded product photos as the avatar mentions them.
  3. Generating new clips like "animated checkmarks" for a benefit list or "a 5-star graphic" for social proof.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can use simple text commands: "Show my uploaded 'product 'photo' 'on 'the 'screen 'next 'to 'the 'avatar," "Add 'a 'text 'overlay: ''Easy '30-Day 'Returns,'' " 'or '"Make 'the 'avatar 'sound 'more 'friendly 'and 'excited."

Step-by-Step Workflow

Step 1: Upload Your Product Photos

Upload your best photos of your product.

Step 2: Write the Prompt & Paste Your Script

Write a simple, 3-point script.

  • Example Prompt: "Create a 45-second 'explainer 'video' 'for 'my 'e-commerce 'brand. 'Use 'a ''friendly 'female 'AI 'avatar' 'in 'a ''bright, 'modern 'home.' 'Her 'tone 'is ''welcoming' 'and ''clear.' 'Here 'is 'her 'script:' '[Paste 'your 'script 'here, 'explaining 'the '3 'main 'benefits].' 'Show 'my 'uploaded 'product 'photos' 'when 'she 'mentions 'them."

Step 3: Refine with Text Commands

Use simple text commands to polish the video.

  • "Add 'our 'logo 'at 'the 'end."
  • "Make 'the 'music 'an 'upbeat, 'gentle 'pop' 'track."
  • "Add 'a 'text 'overlay: ''Free 'Shipping!''

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo (2025) |

| :--- | :--- | :--- |

| Timeline | 1-2 days (filming 'yourself, 'editing, 'captions) | 5-10 minutes (copy, 'paste, 'generate, 'refine) |

| Cost | High '(editor's 'time, 'on-camera 'talent) | Low '(fixed 'subscription 'cost) |

| Skill Requirement | Professional (Video 'editor, 'on-camera 'talent) | Accessible 'for 'any 'brand 'owner '(prompt-based) |

| Revisions | Requires 'a 'full 'reshoot | Instant; 'just 'edit 'the 'text 'script |

Expert Tips for Better Results

  • Use 'a 'Consistent 'Avatar: 'Use 'the 'same' ' 'AI 'avatar 'for 'all 'your 'product 'explainers. 'This 'makes 'your 'brand 'look 'more 'professional 'and 'recognizable.
  • Keep 'the 'Script 'Simple: 'This 'is 'a 'B2C 'explainer, 'not 'a 'B2B 'demo. 'Use 'short, 'simple 'sentences. 'Focus 'on 'the 'benefits, 'not 'the 'specs.
  • Show 'the 'Product: 'The 'avatar 'builds 'trust, 'but 'the 'customer 'needs 'to 'see 'the 'product. 'Upload 'your 'product 'photos' 'and 'use 'text 'commands 'to 'feature 'them.

Frequently Asked Questions

Q: 'How 'can 'I 'explain 'my 'product 'without 'being 'on 'camera?

A: By 'using 'Invideo 'AI's 'AI 'Avatar' 'feature. 'You 'write 'the 'script, 'and 'the 'AI 'generates 'a 'realistic 'digital 'human 'to 'be 'your 'presenter.

Q: 'Can 'the 'video 'show 'my 'actual 'product?

A: Yes. 'You 'upload 'your 'product 'photos, 'and 'the 'AI 'will 'show 'them 'while 'the 'AI 'avatar 'is 'talking 'about 'them.

Q: 'Can 'I 'make 'videos 'for 'all 'my 'products?

A: Yes. 'You 'can 'use 'the 'same 'AI 'avatar 'and 'video 'style, 'but 'just 'paste 'in 'a 'new 'script 'and 'upload 'new 'product 'photos 'to 'create 'a 'new 'explainer 'video 'in 'minutes.