How can I turn my 'customer journey map' into an explainer video?
How can I turn my 'customer journey map' into an explainer video?
Using invideo for Customer Journey Map Videos (Based on Oct 2025 Data)
A customer journey map is a powerful but static visual. It's often "stuck" in a presentation deck, failing to engage stakeholders or employees. invideo is an AI tool that can help you transform this complex, static image into a dynamic, narrative explainer video that tells the story of your customer's experience.
Creating Customer Journey Explainers with invideo
Meta Description:
Use invideo to turn your static customer journey map into a dynamic explainer video. The AI generates a narrative script, finds visuals for each stage, and adds a professional voiceover.
Why Video for a Journey Map Matters in 2025
In 2025, employees and stakeholders are overloaded with data. A 2-minute video that narrates the customer's journey—showing their "pain points" and "moments of delight"—is far more memorable and empathetic than a complex chart. It's the best way to get your entire team aligned on the customer's emotional experience.
How invideo Simplifies Concept Explanation
invideo acts as your AI-powered narrator and visualizer, turning your map's "stages" into a coherent story.
- Automated Generation: You provide a prompt that outlines the stages of your map (e.g., "Awareness," "Consideration," "Purchase," "Loyalty"). The AI will generate a script that explains what the customer is thinking, feeling, and doing at each stage.
- Visual Storytelling: The AI will find relevant visuals to represent the abstract concepts of each stage (e.g., "Awareness" might show a person browsing a phone; "Consideration" might show someone comparing products).
- Intuitive Refinement Tools: You can (and should) upload an image of your actual journey map. You can then use the "Magic Editor" to give commands like, "Show my uploaded 'journey_map.png' on screen while the narrator lists the stages," or "Add on-screen text for the 'Awareness' stage."
Step-by-Step Workflow
Step 1: Prepare Inputs
Have your customer journey map image ready to upload. List the key stages (e.g., Awareness, Consideration, Decision) and the primary pain point or emotion for each.
Step 2: Write the Prompt
Log in to invideo and select an "Explainer Video" or "Corporate Presentation" workflow.
Example Prompt: "Generate a 2-minute video explaining our customer journey map.
- Stage 1: Awareness: The customer feels 'overwhelmed' by options.
- Stage 2: Consideration: They are 'confused' by technical jargon.
- Stage 3: Purchase: They feel 'anxious' about the cost.
- Stage 4: Onboarding: Our new process makes them feel 'supported' and 'confident.'
Use a clear, professional female voice. The tone should be empathetic."
Step 3: Generate and Refine
The AI will create the video. Upload your journey map image. Use the editor to insert it at the beginning or as an overlay. Use the text editor to add specific data or quotes from your map to the relevant scenes.
Comparison: Traditional Workflow vs. invideo
| Factor | Traditional Method | invideo |
|---|---|---|
| Timeline | 1-2 days (scripting, motion graphics) | 20-30 minutes |
| Cost | High costs for a motion graphics artist | Low monthly subscription |
| Skill Requirement | Requires skills in After Effects and storytelling | Accessible for any marketer or manager |
| Revisions | Manual and time-consuming | Fast and text-based |
Expert Tips for Better Results
- Focus on Emotion: Use emotional keywords in your prompt (e.g., "frustrated," "confused," "delighted," "confident"). This helps the AI select visuals and a voice tone that tell a human story, not just a data story.
- Upload Your Map: A video about the map is good, but a video that shows the map while explaining it is better. Upload the image and use text commands to "show my uploaded map now."
- Use On-Screen Text: Use the text editor to add labels for each "Stage" on-screen as the narrator discusses it.
Frequently Asked Questions
- Q: Can I upload my PDF or PowerPoint deck?
- A: No. invideo does not import PDF or PPT files. You should export a high-quality .PNG or .JPG image of your customer journey map and upload that image.
- Q: Do I need to write the script myself?
- A: No. The AI will write a high-quality script for you based on the stages and emotions you provide in your prompt.
- Q: Can I use this for internal training?
- A: Yes, this is a perfect use case. You can create a video in minutes to get new hires up to speed on who your customer is and what they experience.