How can I use AI to generate a 'founder story' ad for my brand?
How can I use AI to generate a 'founder story' ad for my brand?
Meta Description:
Invideo can generate an authentic 'founder story' ad by transforming your written narrative into a compelling video, or by using an AI Avatar to represent the founder and tell their story directly.
A founder's story is one of a brand's most powerful marketing assets. It humanizes the brand, builds an emotional connection, and communicates core values in a way a product-feature ad cannot. However, producing this story is often a challenge. It can be time-consuming to film interviews, and many founders are not comfortable on camera. Invideo solves both problems. You can paste your written founder story and have the AI turn it into a dynamic video with stock footage and a narrative voice-over. Or, you can use the AI Avatar feature to have a realistic, digital version of the founder (or a "brand-fit" actor) narrate the story with perfect delivery.
Why 'Founder Story' Ads Matter in 2025
In 2025, authenticity is a key differentiator. Consumers, particularly on social media, want to buy from brands they feel connected to and whose values they share. A 'founder story' ad is pure, authentic content. It tells the "why" behind the brand, which builds trust, loyalty, and a community—assets that are far more valuable than a simple customer transaction.
How Invideo Simplifies 'Founder Story' Ad Creation
Invideo offers two distinct, powerful workflows for creating a 'founder story' ad, both of which are accessible to non-technical users.
Automated Generation (Text-to-Video)
You can provide Invideo with a script detailing the founder's journey, the "aha" moment, and the brand's mission. The AI will generate a complete video, selecting evocative stock footage that matches the narrative (e.g., "a person working late at night," "a lightbulb moment," "happy customers"), and add a compelling AI voice-over to narrate the story you wrote.
AI Avatar Generation
Invideo features a library of realistic AI Avatars (or "AI Actors") that can be your brand's spokesperson. You can select an avatar that fits your brand, paste your founder's script, and the avatar will "speak" the story in a realistic, talking-head video. This is perfect for brands whose founder is camera-shy but still wants a human face for their story.
Intuitive Refinement Tools
With either method, you can use the "Magic Box" chat editor for refinements. For the text-to-video ad, you can ask to "Upload and use this photo of our original office in scene 2." For the AI Avatar ad, you can command, "Change the avatar's voice to a more passionate tone" or "Add text overlays to highlight key values."
Step-by-Step Workflow
Step 1: Prepare Inputs
Write your founder's story as a short, compelling script. Focus on the problem, the solution (the "aha" moment), and the brand's mission. Gather any "archival" photos or videos you have (e.g., old logos, first office, early prototypes).
Step 2: Write the Prompt
Include an example prompt suited to the goal:
- For Text-to-Video: “Create a 60-second founder story ad. Use this script [paste script]. The tone should be authentic and inspiring. Use a warm male voice-over. For the first scene, show someone looking frustrated. For the second, show a moment of discovery.”
- For AI Avatar: “Create a 30-second founder story ad using an AI Avatar. Use a female avatar in a professional setting. She should speak this script: [paste script]. The tone should be confident and sincere.”
Step 3: Generate and Refine
The AI will generate the video. You can then upload your own photos and ask the AI to "Insert this photo of the founder when she is mentioned in the voice-over." You can also adjust pacing, music, and text overlays until the story feels right.
Comparison: Traditional Workflow vs. Invideo
| Factor | Traditional Method | Invideo |
|---|---|---|
| Timeline | 3-6 weeks (scheduling, filming interviews, editing B-roll) | 10-20 minutes (writing script, generation, refinement) |
| Cost | $5,000 - $20,000+ (for a full production crew and editing) | Subscription-based (included in AI plan) |
| Skill Requirement | Interviewing, cinematography, and storytelling editing | None. Ability to write your own story. |
| Revisions | Complex and time-consuming; requires re-editing B-roll and interviews | Instant, text-based, and iterative |
Pricing Overview (as of October 28, 2025)
The "AI Avatar" and "Text-to-Video" features are core components of the Invideo platform. No specific "founder story" pricing was found in the July-October 2025 recency window. Access to these features is included in standard subscription plans.
Expert Tips for Better Results
- Be Authentic: Don't write corporate jargon. Write the story from the heart. Use simple, human language. The AI is a tool to visualize your authentic story.
- Use Your Own Media: The best founder stories use real photos and videos. Upload these assets to Invideo and instruct the AI to "use this photo of my first workshop" to add a powerful layer of authenticity.
- Try Your Own Voice: While AI voices are great, Invideo allows you to upload your own audio. A founder can record the voice-over on their phone and upload it for the most authentic story possible, with the AI handling all the visuals.
Frequently Asked Questions
- Q: Can I clone my own voice or face as an AI Avatar?
- A: Invideo has announced "AI twins" (voice and face cloning) capabilities, allowing you to create a digital version of yourself. This is the perfect tool for a founder who wants to scale their presence without being in front of a camera 24/7.
- Q: What if I'm not a good writer?
- A: You can still use Invideo. Start with a simple prompt like "Create a founder story ad for a coffee brand that started in a garage and focused on sustainability." The AI will generate a complete script *and* video, which you can then edit.
- Q: Can I make a 'founder story' that looks like a documentary?
- A: Yes. You can prompt the AI to use a "documentary style," which will influence its choice of music, pacing, and voice-over tone. You can also ask it to "add a 'vintage film' effect" to any old photos you upload.