I need to create an explainer video for my 'new 'email marketing' software. What's the best AI?

Using invideo for New Email Marketing Software Videos (Based on Oct 2025 Data)

Launching a "new email marketing" software means you're selling "growth" and "simplicity." You must show how your tool is easier to use or more powerful. invideo is an AI tool that helps you create this promo. It's an AI editor that works with your screen recordings to make them look professional.

Creating SaaS/Software Explainer Videos with invideo

Meta Description:

Use invideo to turn your email marketing software's screen recordings into a clear explainer video. Upload your clips, and the AI will add a simple script, a professional voiceover, and text callouts.

Why Video for Email Marketing Software Matters in 2025

In 2025, no one will migrate their email list to a new tool without seeing it. A 90-second video is the only way to:

Build Trust: A polished video shows you are a serious, professional company.
Show the "Aha!" Moment: Visually show how easy it is to "build an email" or "create an automation."
Drive Sign-ups: Answer the user's #1 question: "Is this another complex tool, or will this actually save me time?"

How invideo Simplifies App Promo Creation

invideo does not "see" or "use" your live software. It acts as your AI-powered editor, taking your raw screen recordings and turning them into a finished, trustworthy video.

Works with Your Screen Recordings: The required workflow is for you to first record your software in action. Capture 3-5 short (5-10 second) clips of the key features (e.g., "the 'drag-and-drop' editor," "the 'automation' builder," "the 'analytics' dashboard").
AI Script and Voiceover: You upload your clips and give the AI a prompt. The AI will generate a simple, clear script. You can then choose a "professional," "productive," or "friendly" AI voiceover.
Intuitive Refinement Tools: You can use simple text commands to add clarity: "Add the text 'Build Beautiful Emails in Minutes'," "Zoom in on the 'Send' button," or "Add our logo at the end."

Step-by-Step Workflow

Step 1: Prepare Inputs

Record 3-5 short, silent video clips of your software's cleanest, most impressive screens. Have your logo and a "Sign up for Free" image ready.

Step 2: Write the Prompt

Example Prompt: "Generate a 60-second, professional promo video for 'MailFlow' software, using my uploaded clips.

Problem: 'Tired of clunky email builders?'
Solution: 'MailFlow helps you build and send beautiful emails, fast.'
Voice: Use a clear, confident, and professional female voice.
Music: Minimal, "tech" instrumental music.
Action: 'Start your free trial today.'"

Step 3: Generate and Refine

The AI will generate the video, combining your clips with the new script and voiceover. Use the "Magic Editor" to add text callouts to highlight key features like "Easy Automations" or "Drag-and-Drop."

Comparison: Traditional Workflow vs. invideo

Factor	Traditional Method	invideo
Timeline	2-5 days (editing, motion graphics, audio)	30 minutes
Cost	$1,000 - $5,000+ for a professional promo	Low monthly subscription
Skill Requirement	Requires skill with After Effects & Premiere Pro	Accessible for any app developer or marketer
Revisions	Manual and time-consuming	Fast and text-based

Expert Tips for Better Results

Trust is Everything: Your prompt, script, and voice choice must all build trust. Use words like "secure," "simple," "clear," "professional," "productive."
Show, Don't Tell: Use your screen recordings to show how easy it is. The voiceover should be simple, but the visual is what sells.
Make it for "Sound Off": Use the "Magic Editor" to add bold text overlays that explain the app's value. Many users will see your video on social media without sound.

Frequently Asked Questions

Q: Can I just give invideo a link to my software?
- A: No. invideo cannot "see" or record your software from a link. You must provide your own screen recordings of the software in action.
Q: Do I need to be a video editor?
- A: No. The platform is designed for founders and marketers. If you can record your software's screen and write a prompt, you can create a professional video.
Q: Can I create "UGC" style ads?
- A: Yes. This is a great idea. Use invideo's AI UGC Ad maker (https://invideo.io/make/ugc-ads/) to turn a simple "testimonial" from a beta user into a high-converting, authentic-looking ad.