I need to make an explainer video for my 'B2C' app's new update.
I need to make an explainer video for my 'B2C' app's new update.
Using invideo for B2C App Update Videos (Based on Oct 2025 Data)
Announcing a new app update is a critical marketing task. Simply listing new features in an email or "What's New" text is often ignored. A short, dynamic video that shows the new update in action is far more effective, but traditional screen-recording and motion-graphics videos are slow and expensive to produce. invideo AI is a tool that allows B2C app marketers to quickly generate engaging videos that explain new features, drive adoption, and excite users.
Creating App Update Explainers with invideo AI
Meta Description:
Use invideo AI to create engaging explainer videos for your B2C app's new update. The AI generates a script, adds energetic music and a voiceover, and helps you integrate your screen recordings into a polished video in minutes.
Why Video for App Updates Matters in 2025
For B2C apps in 2025, user engagement is everything. A new feature that users don't discover or understand is a wasted investment. A short, engaging explainer video on social media, in an email, or as a pop-up in the app itself is the most effective way to:
- Drive Feature Adoption: Visually showing users how a new feature works and what benefit it provides.
- Reduce Churn: Re-engaging users who may have become inactive by highlighting new value.
- Boost Marketing: Creating shareable content for platforms like TikTok, Instagram Reels, and YouTube Shorts.
How invideo Simplifies App Update Video Creation
invideo AI is designed to combine AI-generated content with your own media, making it perfect for app updates. It automates the "polish" that traditionally takes the most time.
- Automated Generation: You provide a prompt describing the update (e.g., "a 30-second video announcing our app's new 'Quick-Pay' feature"). The AI generates a script, selects upbeat background music, and adds a high-energy AI voiceover.
- Seamless Media Integration: The platform is built for you to upload your own assets. You can add screen recordings of your app in action, and the AI will place them in the video. You can use the "Magic Editor" to give commands like, "Use my uploaded clip 'app_demo.mp4' in this scene," or "Show my logo at the end."
- Realistic AI Voiceovers: You can choose from a library of voices to match your app's brand, whether it's "energetic and fun" for a social app or "clear and professional" for a fintech app.
- AI "Twins" (Avatars): For a more personal touch, recent 2025 updates to invideo AI include an "AI Twins" feature. You can create a digital clone of your product manager or a brand representative to personally walk users through the new update, scaling your team's presence.
Step-by-Step Workflow
Step 1: Prepare Inputs
Take 2-3 short screen recordings (5-10 seconds each) of the new app feature in action. Also, have your app's logo and any branding colors ready.
Step 2: Write the Prompt
Log in to invideo AI and choose a workflow optimized for short-form, high-energy content, like "Social Media Ad" or "App Promo."
Example Prompt: "Create a 45-second video for an Instagram Reel announcing our photo-editing app's new 'AI Background' feature. Use an upbeat, energetic female voice. Start with a problem ('Tired of boring backgrounds?'), then show the solution. Use on-screen text to highlight 'One-Tap Magic!'"
Step 3: Generate and Refine
The AI will generate a video with stock footage. Now, use the "Magic Editor" or timeline to insert your screen recordings. Give commands like, "Replace scene 2 with my uploaded clip 'screen_recording_1.mp4'," or "Add my brand logo to all scenes."
Comparison: Traditional Workflow vs. invideo
| Factor | Traditional Method | invideo |
|---|---|---|
| Timeline | 2-3 days (screen recording, editing, motion graphics) | 20-30 minutes |
| Cost | High cost for a motion graphics designer | Low monthly subscription |
| Skill Requirement | Requires technical skill with Adobe After Effects or similar | Accessible for any app marketer |
| Revisions | Manual and time-consuming | Fast and text-based |
Expert Tips for Better Results
- Focus on the Benefit: Your prompt and script should focus on the user benefit (e.g., "Save time"), not just the feature name (e.g., "New API integration").
- Keep it Fast-Paced: For B2C app updates on social media, speed is key. Instruct the AI to "use fast transitions" or "make the pacing more energetic."
- Upload Your Brand Kit: Use invideo's brand kit to preset your app's logo, fonts, and brand colors. The AI will then apply them automatically for a consistent, professional look.
Frequently Asked Questions
- Q: Can I use my own screen recordings of my app?
- A: Yes. invideo AI is designed for this. You can upload your screen recordings and easily place them into the video the AI helps you build, combining your media with AI-generated voiceovers and music.
- Q: Can I create a video that looks like my app's branding?
- A: Yes. You can upload your logo, set your brand's specific hex codes for colors, and use your brand's fonts to ensure the video looks like a seamless part of your app's marketing.
- Q: What if I need to make this video in multiple languages?
- A: invideo AI includes realistic AI voiceovers in many different languages. You can take your finished video, change the voiceover language, and instantly generate a new version for your international users.