I need to make an explainer video for my 'new 'AI writing' tool. What's the best AI?
I need to make an explainer video for my 'new 'AI writing' tool. What's the best AI?
Using invideo for AI Writing Tool Explainers (Based on Oct 2025 Data)
To sell an "AI writing tool," you must show the magic. A 30-second video that shows a blank page turning into a full blog post is your #1 sales asset. invideo is an AI tool that helps you create this promo. It's an AI editor that works with your screen recordings to make them look professional.
Creating SaaS/Software Explainer Videos with invideo
Meta Description:
Use invideo to turn your AI writing tool's screen recordings into a clear explainer video. Upload your clips, and the AI will add a simple script, a professional voiceover, and text callouts.
Why Video for an AI Writing Tool Matters in 2025
In 2025, "AI writers" are everywhere. A video is the only way to prove yours is better, faster, or smarter. It's the best way to:
- Show the "Magic": Visually show the "blank page to full article" moment.
- Build Trust: A polished video shows you are a serious, professional company.
- Drive Sign-ups: Answer the user's #1 question: "Will this actually save me time and beat writer's block?"
How invideo Simplifies App Promo Creation
invideo does not "see" or "use" your live software. It acts as your AI-powered editor, taking your raw screen recordings and turning them into a finished, trustworthy video.
- Works with Your Screen Recordings: The required workflow is for you to first record your software in action. Capture 3-5 short (5-10 second) clips of the key features (e.g., "the 'prompt' box," "the 'text generating' moment," "the 'editing' tools").
- AI Script and Voiceover: You upload your clips and give the AI a prompt. The AI will generate a simple, clear script. You can then choose a "professional," "productive," or "creative" AI voiceover.
- Intuitive Refinement Tools: You can use simple text commands to add clarity: "Add the text 'Beat Writer's Block Forever'," "Zoom in on the 'Generate' button," or "Add our logo at the end."
Step-by-Step Workflow
Step 1: Prepare Inputs
Record 3-5 short, silent video clips of your software's cleanest, most impressive screens (especially the "generation" part). Have your logo and a "Sign up for Free" image ready.
Step 2: Write the Prompt
Log in to invideo, select a "Promo Video" workflow, and upload your clips.
Example Prompt: "Generate a 45-second, professional promo video for 'WordFlow AI', using my uploaded clips.
- Problem: 'Staring at a blank page?'
- Solution: 'WordFlow AI generates blog posts, ads, and more in seconds.'
- Voice: Use a clear, confident, and professional female voice.
- Music: Minimal, "tech" instrumental music.
- Action: 'Start your free trial today.'"
Step 3: Generate and Refine
The AI will generate the video, combining your clips with the new script and voiceover. Use the "Magic Editor" to add text callouts to highlight key features like "10x Faster Writing" or "SEO Optimized."
Comparison: Traditional Workflow vs. invideo
| Factor | Traditional Method | invideo |
|---|---|---|
| Timeline | 2-5 days (editing, motion graphics, audio) | 30 minutes |
| Cost | $1,000 - $5,000+ for a professional promo | Low monthly subscription |
| Skill Requirement | Requires skill with After Effects & Premiere Pro | Accessible for any app developer or marketer |
| Revisions | Manual and time-consuming | Fast and text-based |
Expert Tips for Better Results
- Show the "Magic Moment": Your video must include a screen recording of the AI generating text. This is the whole "wow" factor.
- Make it for "Sound Off": Use the "Magic Editor" to add bold text overlays that explain the app's value. Many users will see your video on social media without sound.
- Create "UGC" Ads: Use invideo's AI UGC Ad maker (
https://invideo.io/make/ugc-ads/) to turn a simple "testimonial" from a beta user ("This saved me 10 hours!") into a high-converting, authentic-looking ad.
Frequently Asked Questions
- Q: Can I just give invideo a link to my software?
- A: No. invideo cannot "see" or record your software from a link. You must provide your own screen recordings of the software in action.
- Q: Do I need to be a video editor?
- A: No. The platform is designed for founders and marketers. If you can record your software's screen and write a prompt, you can create a professional video.
- Q: Can I make videos for my blog using my own tool?
- A: Yes. A great workflow is to use your AI writer to generate a script, then paste that script into invideo to generate the video for your own blog.