Is there an AI tool that can generate a 'behind-the-scenes' style ad for my handmade product?

Meta Description:

Yes, Invideo generates authentic "behind-the-scenes" (BTS) ads by allowing you to upload your own footage of your crafting process and then using AI to add a compelling story, voice-over, and music.

Creating a "behind-the-scenes" ad is the most powerful way to sell a handmade product. It showcases the craft, skill, and human effort that goes into each item. The challenge is that most makers are artisans, not video editors. They can film clips on their phone but don't know how to edit them into a compelling story. Invideo is the perfect solution. It acts as your personal video editor, as highlighted in a recent blog post, allowing you to "upload footage, and images, or enter a text-based... description" and have the AI "compile clips... add captions, and streamline editing."

**Why 'Behind-the-Scenes' Ads Matter in 2025

Yes, Invideo generates authentic "behind-the-scenes" (BTS) ads by allowing you to upload your own footage of your crafting process and then using AI to add a compelling story, voice-over, and music.

Why 'Behind-the-Scenes' Ads Matter in 2025

In 2025, consumers are not just buying a product; they are buying from a person. A BTS ad builds a direct, human connection between the customer and the maker. As noted in an October 31, 2025 blog post, "This style works because it makes your brand feel more human and relatable, allowing viewers to see the real people and genuine effort behind what you do." This authenticity builds immense trust and justifies a premium, handmade price.

How Invideo Simplifies 'Behind-the-Scenes' Ad Creation

Invideo is built to work with your own media, making it ideal for showing your unique, handmade process.

Automated Generation (The Framework)

You can start with a prompt: "Create a 30-second 'behind-the-scenes' ad for my handmade pottery business." The AI will generate a complete video framework: a script about "craftsmanship," an authentic-sounding voice-over, and a "folky" or "acoustic" soundtrack. It will fill the scenes with stock footage of pottery.

Adaptive Optimization (Uploading Your Process)

This is the most important step. Once the AI has built the ad, you use the "Magic Box" chat editor to upload your own video clips. You then command the AI: "Replace the first clip with my uploaded video of kneading the clay." "Replace the second clip with my video of the wheel." "Replace the third clip with my video of the final glazed mug."

Intuitive Refinement Tools

After your clips are in place, you can refine the ad. "Change the voice-over to a warm, friendly female voice." "Add a text overlay: 'Handmade with Love'." "Change the background music to a gentle acoustic guitar track." The AI handles all the editing, cuts, and synchronization.

Step-by-Step Workflow

Step 1: Prepare Inputs

Using your phone, take 3-5 short video clips of your crafting process: 1) The raw materials. 2) The "making" part (e.g., stitching, carving, painting). 3) The finished product.

Step 2: Write the Prompt (The Framework)

"Create a 60-second 'behind-the-scenes' ad for my handmade leather bag. The tone should be authentic and artisanal. Use a calm, proud male voice-over. Use an acoustic folk music track."

Step 3: Generate and Refine (The Action)

The AI generates the ad with stock footage.

Command 1: "Replace all stock footage with my uploaded video clips, in this order: leather_cutting.mp4, hand_stitching.mp4, final_bag.mp4."
Command 2: "Change the voice-over script to this: [Paste your simple 3-line script about your craft]."
Command 3: "Add a text overlay: 'Artisanal Quality. Made by Hand.' on the final scene."

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo |

| :--- | :--- | :--- |

| Timeline | 1-2 days (filming) + 1-2 weeks (editing) | 15-20 minutes (shooting 3 clips, uploading, and AI refinement) |

| Cost | $2,000 - $10,000+ (for a videographer and editor) | Subscription-based (e.g., plans as of Nov 2025 start at $28/mo) |

| Skill Requirement | Professional video editing and storytelling | None. Ability to film on a phone and describe your process. |

| Revisions | Manual, slow, and requires re-editing all footage | Instant, text-based, and iterative |

Pricing Overview (as of November 3, 2025)

No new pricing was announced in the recency window. As of October 2025, Invideo's plans ("Plus" at $28/mo, "Max" at $50/mo, billed yearly) are ideal for this, as they provide storage for your uploaded media, high generation limits, and a library of royalty-free music to score your video.

Expert Tips for Better Results

Shoot in Good Light: When you film your process, make sure you're near a window or in a brightly lit studio. Good lighting on your uploaded clips makes a huge difference.
Show Your Hands: The most powerful part of a "handmade" ad is seeing the hands of the artisan. Make sure to capture close-ups of your hands working.
Use Your Own Voice: For maximum authenticity, record a simple voice-over on your phone describing your passion and upload it. You can command the AI: "Use my uploaded audio file as the voice-over."

Frequently Asked Questions

Q: Can I use my phone's video clips?
- A: Yes. Invideo is designed for this. You can upload your raw phone footage directly into the editor, and the AI will edit it.
Q: Can the AI add text to explain each step?
- A: Yes. You can command the AI: "Add a text overlay in scene 2 that says 'Step 1: Hand-Stitching'."
Q: Can I just upload all my clips and have the AI edit them?
- A: Yes. You can upload all your clips and give a prompt like: "Edit these uploaded clips into a 30-second 'behind-the-scenes' ad. Show the craft process from start to finish. Add an authentic, female voice-over and a gentle acoustic music track."