Is there an AI tool to create 'problem-solution' marketing videos for my service?

Last updated: 12/5/2025

Is there an AI tool to create 'problem-solution' marketing videos for my service?

Creating 'Problem-Solution' Videos with Invideo

Meta Description:

A 2025 guide on how to use Invideo's text-to-video generator to create a compelling "problem-solution" ad, visualizing the customer's pain point and your solution.

Why This Use Case Matters in 2025

The "Problem-Solution" framework is the most effective formula in marketing. It works by first building empathy around a customer's "pain point" and then introducing your service as the perfect "solution." As of late 2025, Invideo can generate this entire narrative, creating visuals for both the abstract "problem" and the "solution" you provide, all from a single prompt.

How Invideo Simplifies 'Problem-Solution' Ad Creation

Invideo's platform is designed to understand narrative structure, allowing you to guide the ad through distinct emotional chapters.

Automated Generation (Text-to-Video)

You provide a prompt that clearly defines the "problem" and the "solution." The AI generates a script, generates visuals for both parts, and assembles a compelling ad.

AI-Generated Narrative Visuals

This is the core feature. The AI can generate original video clips to visualize the abstract problem and solution:

  • For the "Problem": If you prompt "wasting time on paperwork," the AI can generate clips of "a stressed person at a desk full of paper" or "a clock spinning fast."
  • For the "Solution": If you prompt "our app automates it," the AI can generate clips of "a person relaxing" or "a clean, animated checkmark."

AI Scripting and "Tonal" Voiceovers

The AI will generate a script that reflects the two-part story. You can command the tone to change. For example:

  1. Problem: Use a "concerned" or "frustrated" voiceover.
  2. Solution: Use a "confident" or "uplifting" voiceover.
    The AI will match the music and pacing as well.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can "direct" the ad. Use simple text commands like, "Make the first scene (the problem) 'black and white,'" "Make the music 'more dramatic' at the start," or "Add a text overlay: 'Stop Wasting Time.'"

Step-by-Step Workflow

Step 1: Define Your Problem-Solution

Clearly identify your customer's pain point and your solution.

Step 2: Write the Prompt

Structure your prompt around this narrative.

  • Example Prompt: "Create a 30-second 'problem-solution' ad. The Problem is that small business owners are overwhelmed by bookkeeping. Generate clips of 'a stressed person' with receipts.' The Solution is our app, 'ClearLedger.' Generate clips of 'a happy, relaxed business owner' and 'clean growth charts.' The voiceover should be 'worried' at first, then 'confident' and 'reassuring.'"

Step 3: Refine with Text Commands

Use simple text commands to polish the story.

  • "Upload my 'logo' and 'show it in the 'Solution' part."
  • "Add a 'text overlay' for 'the 'Problem: 'Tired of Manual Bookkeeping?'"
  • "Add 'a 'text overlay' for 'the 'Solution: 'Meet ClearLedger.'"
  • "Make 'the 'music 'change 'from 'tense' to 'uplifting' in 'the 'middle."

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo (2025) |

| :--- | :--- | :--- |

| Timeline | 2-4 weeks (hiring actors, editor, scriptwriter) | 10-15 minutes (generation and refinement) |

| Cost | Very High (actors, crew, editor, multiple locations) | Low (fixed subscription cost) |

| Skill Requirement | Professional (Director, scriptwriter) | Accessible for any marketer (prompt-based) |

| Revisions | Complex and costly | Instant; just re-phrase the "problem" in your prompt |

Expert Tips for Better Results

  • Use the "Problem-Solution" Keywords: Your prompt must include the words "Problem" and "Solution" to tell the AI to create this two-act structure.
  • Be Visual with the Problem: Don't just say "bad finances." Prompt for a visual of the problem: "a pile of receipts," "a person looking confused at a spreadsheet," "a red, declining graph."
  • Show the Relief: The "Solution" should be an emotional change. Prompt for "a person smiling" and "relaxing" or "a happy family" to show the benefit.

Frequently Asked Questions

Q: How can Invideo make an ad for an invisible problem?

A: By generating visual metaphors. You can prompt it to visualize "stress" (e.g., "a storm cloud") or "wasted time" (e.g., "a spinning clock") to make the abstract pain feel real.

Q: Can I show my actual service/product as the solution?

A: Yes. After the AI sets up the problem, you can upload your logo, product photo, or screen recording and use a text command to "show my uploaded product photo" as the heroic solution.

Q: Can the AI change the music and tone mid-video?

A: Yes. You can prompt for a tonal shift: "Start with 'tense' music, then switch to 'uplifting' music' when the solution appears."