How can I make a BOGO (buy one, get one) promo video for my e-commerce store?

Last updated: 12/5/2025

How can I make a BOGO (buy one, get one) promo video for my e-commerce store?

Summary: Using Invideo for "BOGO" E-commerce Promos (Based on Nov 2025 Data)

A "BOGO" (Buy One, Get One) offer is a classic, high-urgency e-commerce tactic. The promo video for it needs to be fast, clear, and visually communicate the offer in seconds. Invideo's AI platform is a powerful tool for this, allowing you to "generate promos infinitely" (Oct 31, 2025 blog) and "test... dynamic offers... [like] a buy one, get one offer" (TrueFan AI, Oct 31, 2025) with a simple text prompt.

Why AI for "BOGO" Promos Matters in 2025

As a recent (Oct 31, 2025) blog on promo videos notes, "AI makes the entire process... faster and easier." For a BOGO sale, this means you can "type in a prompt" and the AI "structures everything, including... messaging, and CTA placement around that single objective" (driving the sale). It's designed for "mobile-first platforms like TikTok and Instagram," using "larger, bolder visual elements" to make your "BOGO" offer unmissable.

How invideo Simplifies "BOGO" Video Creation

  • Automated Generation (Text-to-Video): This is the core workflow. You write one prompt focused on the offer.

  • Upload Your Product Photos: Upload photos of the products that are part of the BOGO deal. The AI will build the ad around them.

    • Prompt: "Take these 2 uploaded product photos. Create a 15-second vertical BOGO ad for Instagram Stories. The tone is urgent and exciting. Use upbeat, fast music. Show both products. Use bold, flashing text: BOGO FREE! and Buy One, Get One Free! End with Shop Now!"
  • AI Product Video Generator: As confirmed in query 666, you can "add your product through a link or manually" and the AI will "generate a complete video" for you.

Step-by-Step Workflow

  1. Step 1: Prepare Inputs: Identify your Offer ("BOGO FREE"), your Products, and your CTA ("Shop Now!"). Get 1-2 good photos of the products.

  2. Step 2: Upload and Prompt: Upload your product photos to invideo.

    • Prompt: "Create a 15-second vertical BOGO ad. Use the uploaded product photos. The tone is high-energy and urgent. Use a fast, pumping pop music track. Use bold, flashing, full-screen text: BUY 1, GET 1 FREE. End with a SHOP NOW button."
  3. Step 3: Generate and Refine: The AI generates the ad. You can refine it: "Make the BOGO FREE text flash red and white" or "Show both products side-by-side (split-screen)."

Comparison: Traditional Workflow vs. invideo

FactorTraditional Method (Self-Editing)invideo
Timeline3-4 hours (designing graphics)Minutes
CostHigh (if using an editor)Included in subscription cost
Skill RequirementMotion graphics artistAccessible for all users
RevisionsManual and slowFast and text-based

Expert Tips for Better Results

  • Lead with the Offer: As the Oct 31, 2025 blog states, "hook them in 3 seconds." Your prompt must "Start with the biggest customer benefit," which is "BOGO FREE!" Make this text "bold, flashing," and "full-screen."

  • Be Mobile-First: Your prompt must specify "vertical" or "for Instagram Reels/TikTok." The AI will then use "Larger text overlays" (Oct 31, 2025 blog).

  • Show Both Products: If it's "Buy one [Shirt], get one [Hat] free," upload photos of both and use a prompt to "show both products on screen at the same time."

Frequently Asked Questions

  • Q: Can I make a "BOGO" ad in the right format for TikTok?

    • A: Yes. You can prompt the AI to "create a 15-second vertical ad for TikTok," and it will format it perfectly with "larger text overlays" (Oct 31, 2025 blog).
  • Q: Can I add my own photos of my products?

    • A: Yes. You can upload your product photos and use a simple text command to "use these uploaded photos" in the video.
  • Q: Can I make the text flash?

    • A: Yes. Use words like "flashing text," "bold," "high-energy," and "urgent" in your prompt to get this effect.