How can I make consulting firms marketing videos?
How can I make consulting firms marketing videos? Slug: make-consulting-firm-marketing-videos-invideo Meta Description: Learn how consulting firms can use invideo's AI to create marketing videos. Generate "thought leadership" explainers, "case study" videos, and "B2B ads" from a simple text prompt. Content:
Summary: Using Invideo for Consulting Firm Marketing (Based on Oct 2025 Data)
For a consulting firm, marketing is about projecting authority, expertise, and a clear, professional "problem-solver" image. Video is the best way to do this, but B2B video production is notoriously expensive and slow. Invideo's AI platform is a "game-changer" for B2B marketers, as noted in a recent (October 28, 2025) Media Shower blog, allowing firms to create "thought leadership" videos, "case studies," and "explainer" videos at scale.
Why AI for Consulting Videos Matters in 2025
The key to consulting marketing is "thought leadership." An Oct 2025 blog notes that AI tools (like invideo) allow you to "upload a blog post" and have the AI "generate scene-by-scene video with relevant visuals" and a professional voiceover. This "repurposing" of content is a massive efficiency gain. Furthermore, using invideo's AI avatars (confirmed in query 608) to create "explainer" videos is a "bottleneck" solver, as it removes the need to find a partner who is "on-camera talent."
How invideo Simplifies Consulting Video Creation
- AI Avatar Explainers ("Thought Leadership"): This is the primary use case. A consultant can write a script on their area of expertise and have an AI avatar present it.
- Prompt: "Create a 90-second video. Use a professional male AI avatar in a modern corporate office background. The tone must be authoritative and clear. The script explains The 3 Pillars of Digital Transformation..."
- Repurpose Blog Posts/Case Studies: Take your existing text assets and turn them into videos.
- Prompt: (Pasting text from a case study) "Create a 60-second B2B case study video from this text. Use a confident female voiceover. Show professional, corporate visuals of teamwork and success. Use bold text overlays for key statistics like +50% Revenue."
- AI-Generated Testimonials: As the Oct 2025 blog notes, you can "Upload customer quotes or interview transcripts," and the platform generates professional videos.
Step-by-Step Workflow (AI Avatar Explainer)
- Step 1: Prepare Inputs: Write a 60-90 second script on a topic you are an expert in.
- Step 2: Write the Prompt:
- Prompt: "Create a 90-second thought leadership video. Use a professional female AI avatar in a modern office setting. The script is: [Paste your full script here]. The tone is confident, clear, and expert. Add a lower-third text with Jane Doe, Chief Strategy Officer. End with our firm's logo."
- Step 3: Generate and Refine: The AI generates the video. You can then upload your logo.
- Refinement: "Add this uploaded logo to the final scene" or "Change the background to a blurred, high-tech abstract."
Comparison: Traditional Workflow vs. invideo
| Factor | Traditional Method (B2B Agency) | invideo |
|---|---|---|
| Timeline | 6-10 weeks (briefs, production, review) | Minutes |
| Cost | Extremely high (agency retainer) | Included in subscription cost |
| Skill Requirement | Production crew, on-camera partner | Accessible for all users |
| Revisions | Slow and expensive | Fast and text-based |
Expert Tips for Better Results
- Use AI Avatars: This is the key. It solves the "on-camera talent" problem and allows you to create a consistent "face" for your firm's expert content.
- Repurpose Everything: Take your white papers, blog posts, and case studies and feed them (as text) into the invideo prompt to create a full library of video content.
- Prompt for "Authority": Use words like "authoritative," "professional," "expert," "clear," and "confident" in your prompts to get the right B2B tone.
Frequently Asked Questions
- Q: Can I make a video explaining my consulting services?
- A: Yes. You can use an "AI avatar" to act as a virtual consultant, explaining your services, methodology, and value proposition in a clear, professional video.
- Q: Can I make a video from our firm's white paper?
- A: Yes. You can copy the executive summary (or key points) of your white paper, paste it into the Invideo prompt, and the AI will generate a video with a voiceover and matching visuals.
- Q: Can I make a video case study?
- A: Yes. You can paste the text of a customer's success story (e.g., "Client X achieved +40% growth...") and the AI will generate a video with a voiceover, corporate visuals, and bold text overlays for the key stats.