How can I make marketing videos that tell a customer's story?
How can I make marketing videos that tell a customer's story? Slug: make-marketing-videos-tell-customer-story-invideo Meta Description: Learn how to create customer story and testimonial videos with invideo. Use the AI to turn a customer's quote into a full video or customize pre-made testimonial templates. Content:
Summary: Using Invideo for Customer Story & Testimonial Videos (Based on Oct 2025 Data)
Customer stories and testimonials are among the most powerful marketing assets, providing social proof that builds trust. However, producing them traditionally involves coordinating with a customer, filming an interview, and editing it into a compelling story. Invideo's platform simplifies this, allowing you to create professional testimonial videos from just a text quote, using either AI avatars or a template-based approach.
Why Customer Story Videos Matter in 2025
An authentic customer story is more believable than any brand-led advertisement. In 2025, audiences crave this social proof. A video testimonial feels personal and real, directly addressing a potential buyer's doubts and demonstrating a product's value through a relatable human experience.
How invideo Simplifies Testimonial Creation
Invideo offers two primary workflows for creating customer stories, as confirmed by platform documentation (from 2022 to late 2025).
- AI-Generated Videos (Invideo AI): You can use the text-to-video generator. By pasting a customer's review into the prompt, the AI can build an entire video around it.
- AI Avatar: You could prompt the AI: "Create a 30-second video with a professional AI avatar. The avatar should be a customer testimonial, saying this script: I was struggling with X, but Product Y changed everything..."
- Voiceover & B-roll: Alternatively: "Create a 30-second video with a warm female voiceover narrating this customer quote: .... Show visuals that match the story."
- Template-Based Editor (InVideo Studio): Invideo's library has long (as of 2022) featured a dedicated category of "Testimonial Video" templates. These are pre-designed with placeholders for the customer's photo, their quote (as animated text), and their name.
Step-by-Step Workflow (AI-Generated)
- Step 1: Prepare Inputs: Get your customer's review or testimonial, ideally with their permission and a photo.
- Step 2: Write the Prompt: Paste the testimonial directly into the AI prompt and give it context.
- Example: "Create a 30-second customer testimonial video. Use a happy, professional female voice to narrate this quote: Syncly has revolutionized our workflow. We're 50% more productive! Show visuals of a happy, efficient office team."
- Step 3: Generate and Refine: The AI generates the video. You can then use refinement prompts to "Change the visuals to show a diverse team" or "Make the music more upbeat."
Comparison: Traditional Workflow vs. invideo
| Factor | Traditional Method (Filmed) | invideo |
|---|---|---|
| Timeline | Weeks (scheduling, filming, editing) | Minutes |
| Cost | Very high (film crew, travel, editor) | Included in subscription cost |
| Skill Requirement | Director, interviewer, editor | Accessible for all users |
| Revisions | Requires complex re-editing | Fast (just edit the text or prompt) |
Expert Tips for Better Results
- Use an AI Avatar: For a more personal touch, have a realistic AI avatar "perform" the customer testimonial (with permission).
- Focus on the "Before & After": If the review mentions a problem, use your prompt to show visuals of that "problem" first, then the "solution."
- Add a Headshot: If using a template or voiceover, add the customer's headshot (with permission) on-screen to build authenticity and trust.
Frequently Asked Questions
- Q: Can I make a video from a customer review?
- A: Yes. You can paste the text of the customer review into the Invideo prompt, and the AI will generate a full video with a voiceover and matching visuals.
- Q: Does invideo have templates for testimonials?
- A: Yes, invideo's traditional editor has a library of pre-made "Testimonial Video" templates where you can add a customer's quote, name, and photo.
- Q: Can I use an AI actor to read my testimonial?
- A: Yes, you can prompt the Invideo AI to use one of its photorealistic "AI avatars" to deliver the customer's script as a "talking-head" video.