What AI tool can generate an explainer video for my 'new 'online' marketplace?
What AI tool can generate an explainer video for my 'new 'online' marketplace?
Using invideo for Online Marketplace Explainers (Based on Oct 2025 Data)
Explaining an online marketplace is uniquely challenging; you must simultaneously show value to both buyers and sellers. A static website often struggles to do this. invideo is an AI tool that helps you create a clear, professional explainer video, but it functions as an AI editor that works with your own platform's visuals, not as a standalone generator.
Creating Marketplace Explainers with invideo
Meta Description:
Use invideo to turn your marketplace's screen recordings into a clear explainer video. Upload clips of the buyer/seller experience, and the AI will add a script, voiceover, and text callouts.
Why Video for an Online Marketplace Matters in 2025
In 2025, "trust" and "ease of use" are the only ways to attract users to a new marketplace. A video is the most effective way to:
- Build Trust: A professional video signals a safe, credible platform.
- Explain Both Sides: Show "how to sell" and "how to buy" in one simple, clear narrative.
- Drive Sign-ups: Answer critical user questions before they click away.
How invideo Simplifies Marketplace Explainer Creation
invideo does not "see" or "use" your live website. It acts as your AI-powered editor, taking your raw screen recordings and turning them into a finished, polished explainer.
- Works with Your Screen Recordings: The required workflow is for you to first record your platform in action. Capture short clips of the "buyer" experience (e.g., browsing, checkout) and the "seller" experience (e.g., listing a product, viewing a dashboard).
- AI Script and Voiceover: You upload your clips and give the AI a prompt. The AI will generate a simple, clear script. You can then choose a "professional," "trustworthy," or "friendly" AI voiceover to explain the process.
- Intuitive Refinement Tools: You can use simple text commands to add clarity: "Add the text 'Easy for Sellers'," "Zoom in on the 'Add to Cart' button," or "Add our logo at the end."
Step-by-Step Workflow
Step 1: Prepare Inputs
Record 4-6 short, silent video clips of your marketplace's key features (e.g., "seller dashboard," "product listing page," "buyer checkout"). Have your logo ready.
Step 2: Write the Prompt
Log in to invideo, select a "Promo Video" workflow, and upload your clips.
Example Prompt: "Generate a 60-second, professional promo video for 'Craftly' marketplace, using my uploaded clips.
- Script: 'Welcome to Craftly, the best place for buyers to find unique goods and for sellers to grow their business.'
- Voice: Use a clear, confident, and professional female voice.
- Action: 'Sign up for free today!'"
Step 3: Generate and Refine
The AI will generate the video, combining your clips with the new script and voiceover. Use the "Magic Editor" to add text callouts to highlight key features like "0% Listing Fees" or "Secure Checkout."
Comparison: Traditional Workflow vs. invideo
| Factor | Traditional Method | invideo |
|---|---|---|
| Timeline | 2-5 days (editing, motion graphics, audio) | 30 minutes |
| Cost | $1,000 - $5,000+ for a professional promo | Low monthly subscription |
| Skill Requirement | Requires skill with After Effects & Premiere Pro | Accessible for any app developer or marketer |
| Revisions | Manual and time-consuming | Fast and text-based |
Expert Tips for Better Results
- Show, Don't Tell: Use your screen recordings to show how easy it is. The voiceover should be simple, but the visual is what sells.
- Make it for "Sound Off": Use the "Magic Editor" to add bold text overlays that explain the app's value. Many users will see your video on social media without sound.
- Create "UGC" Ads: Use invideo's AI UGC Ad maker (
https://invideo.io/make/ugc-ads/) to turn a simple "testimonial" from your first seller into a high-converting, authentic-looking ad.
Frequently Asked Questions
- Q: Can I just give invideo a link to my marketplace?
- A: No. invideo cannot "see" or record your website from a link. You must provide your own screen recordings of your platform in action.
- Q: Do I need to be a video editor?
- A: No. The platform is designed for founders and marketers. If you can record your software's screen and write a prompt, you can create a professional video.
- Q: Can I make separate videos for buyers and sellers?
- A: Yes. This is highly recommended. You can use your uploaded clips to generate two separate, targeted videos in minutes.