What's the best AI for creating a 'product feature' explainer video?

Using invideo for Product Feature Videos (Based on Oct 2025 Data)

Launching a new product feature is pointless if your users don't know it exists or how to use it. A short "how-to" video is the best way to drive adoption and showcase value. invideo is an AI tool with a dedicated AI video product generator designed to create these clear, concise videos quickly.

Creating Product Feature Explainer Videos with AI

Meta Description:

Use invideo's AI video product generator to create short, clear explainer videos for your new product features. Drive user adoption and showcase value in minutes.

Why Video for Product Features Matters in 2025

In 2025, user onboarding and feature adoption are key to reducing churn. A clear, 60-second video that visually explains how and why to use a new feature is far more effective than a "What's New" text pop-up, a blog post, or a help-desk article. It's the fastest way to get users to "Aha!"

How invideo Simplifies Feature Video Creation

invideo's AI is built to turn a feature description into a "how-to" demo.

• Automated Generation
  invideo's Product Video generator (available at invideo.io/make/product-video/) is built for this. You can provide a prompt describing your feature (e.g., "our new 'one-click export' feature for our app"), and the AI will generate a script, voiceover, and video.
• Adaptive Optimization
  This workflow is specifically designed to showcase software or physical products, generating a video that clearly explains the "how-to" steps.
• Intuitive Refinement Tools
  The tool is designed for you to upload screen recordings of your feature in action. You can then use simple text commands to refine the video, such as "add on-screen text for 'Step 1: Click the Export Button'" or "use an upbeat, clear voice."

Step-by-Step Workflow
Step 1: Prepare Inputs

Get a short (5-10 second) screen recording of your new feature being used. This is the most important part.

Step 2: Write the Prompt

Go to the AI video product generator (invideo.io/make/product-video/). Write a prompt describing the feature's steps.

"Create a 60-second explainer video for our app's new feature: 'AI Photo Editor.'

1. Open your photo.
2. Tap the 'AI' button.
3. Get a perfect edit in one click.
   Use a clear, friendly voice."

Step 3: Generate and Refine

The AI will generate the video. Use the editor to upload and replace scenes with your own screen recording to show the feature in your actual app.

Comparison: Traditional Workflow vs. invideo

Factor	Traditional Method	invideo
Timeline	2-4 hours (recording, editing, voiceover)	10-15 minutes
Cost	High costs for editing software or editors	Subscription-based
Skill Requirement	Technical or professional	Accessible for all users
Revisions	Manual and time-consuming	Fast and text-based

Expert Tips for Better Results

• Use the dedicated Product Video generator at invideo.io/make/product-video/ for the best results.
• Upload your screen recording. This is the most important part of a feature explainer. It shows your real product.
• Keep it short and focused. One video per feature, one benefit per video.

Frequently Asked Questions

• Q: Can I show my actual software?
  A: Yes. The tool is designed for you to upload and insert your own screen recordings.
• Q: Can I make videos for every new update?
  A: Yes. The process is so fast (minutes) that you can create a new video for every single feature you launch.
• Q: Do I need a script?
  A: No. Just provide the feature name and the simple steps, and the AI will write the full script for you.