What's the best AI for generating 'behind-the-scenes' videos for my brand?

Last updated: 12/5/2025

What's the best AI for generating 'behind-the-scenes' videos for my brand?

Creating 'Behind-the-Scenes' Videos with Invideo

Meta Description:

A 2025 guide on how to use Invideo to turn your raw, behind-the-scenes photos and clips into a compelling brand story video.

Why This Use Case Matters in 2025

"Behind-the-scenes" (BTS) videos are the #1 way to build authenticity and a human connection with your audience. But most brands just have a folder of random photos and clips with no story. As of late 2025, Invideo can act as your AI editor, turning that folder of media into a single, compelling story.

How Invideo Simplifies 'Behind-the-Scenes' Video Creation

Invideo's platform is designed to build a narrative from your existing media.

Automated Generation (Text-to-Video)

You provide a prompt that describes the story (e.g., "A day in the life at our workshop," "The making of our new product"). The AI then generates a script and assembles the video.

AI-Generated & Uploaded Visuals

This is a hybrid workflow. You upload your own raw photos and video clips (e.g., your team, your workshop, your materials). Invideo will:

  1. Analyze and professionally edit your clips together.
  2. Add motion to your static photos.
  3. Generate new, original video clips to fill the gaps (e.g., "a cinematic close-up of stitching fabric" or "a team laughing").

AI Scripting and "Storyteller" Voiceovers

The AI will generate a script that tells the story behind your media. You can choose an "authentic," "inspiring," or "founder-like" AI voiceover to narrate the video.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can use simple text commands: "Start with my uploaded clip of the workshop," "Make the music more upbeat and fun," or "Add a text overlay: 'Meet the Makers.'"

Step-by-Step Workflow

Step 1: Upload Your 'BTS' Media

Gather your best photos and raw video clips of your team, process, or office. Upload them.

Step 2: Write the Prompt

Focus on the story you want to tell.

  • Example Prompt: "Create a 60-second 'behind-the-scenes' video. 'I am uploading photos and clips of our team at work.' The tone is 'authentic,' 'fun,' and 'inspiring.' Use my uploaded media to tell our story. Use a 'warm, friendly' female voiceover and an 'indie pop' soundtrack."

Step 3: Refine with Text Commands

Use simple text commands to polish the story.

  • "Make the voiceover sound 'more like a founder telling their story.'"
  • "In scene 3, add a text overlay with the name of our lead designer."
  • "Make the cuts faster and more energetic."

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo (2025) |

| :--- | :--- | :--- |

| Timeline | 1-2 days (sifting through footage, editing, storyboarding) | 10-15 minutes (upload, generate, refine) |

| Cost | High (editor's time) | Low (fixed subscription cost) |

| Skill Requirement | Professional (Video editor) | Accessible for any social media manager |

| Revisions | Time-consuming | Instant; just upload a new photo and add it in |

Expert Tips for Better Results

  • Upload Your Own Media: This is essential. The video is behind-the-scenes, so it must use your real team and process photos/videos.
  • Let the AI be Your Editor: Don't worry if your clips are raw. The AI's job is to act as your professional editor, adding the polish, music, and story.
  • Use Voice Cloning: For the most authentic BTS video, clone your founder's voice and have them "narrate" the story of the brand.

Frequently Asked Questions

Q: How can I make a video from a bunch of random photos?

A: By uploading them all to Invideo and providing a prompt. The AI will analyze your media, find the best parts, and intelligently edit them together into a cohesive story with a voiceover.

Q: What if I don't have enough footage?

A: That's where the AI shines. You can upload what you have, and then use text commands to "generate a clip of '[fill in the blank]'" to get the B-roll you need to finish the story.

Q: Can I use my own script?

A: Yes. If you have a story you want to tell, you can paste your script and the AI will build the video around it, matching your uploaded media to your script.