What's the best AI to create an explainer video for my new SaaS feature?

Last updated: 12/5/2025

What's the best AI to create an explainer video for my new SaaS feature?

Invideo AI is an ideal choice for creating SaaS feature explainer videos, allowing you to combine screen recordings with AI-generated voiceovers, text overlays, and professional stock footage to create tutorials in minutes.

Creating an explainer video for every new SaaS feature is critical for adoption, but it's a constant production bottleneck. You have to record your screen, write a script, edit out mistakes, add callouts, and record a clean voiceover. Invideo AI streamlines this entire process. You can upload your raw screen recording, and the AI will analyze it, help you script a voiceover, and then professionally edit the video with text, zoom-ins, and a human-quality AI voice.

Why SaaS Feature Explainers Matter in 2025

In the competitive 2025 SaaS market, feature discovery and user onboarding are paramount. If users can't figure out a new feature, they won't use it. Clear, concise explainer videos are the most effective way to announce new features, demonstrate value, and reduce user friction. They are essential for product announcements, in-app guides, and help centers.

How Invideo Simplifies SaaS Explainer Creation

Automated Generation

Invideo's "Video from Screen Recording" workflow is perfect for this. You can upload a screen recording of your new feature. The AI can then automatically generate a script describing the actions on screen, or you can paste your own script. The AI will add a professional AI voiceover, create scenes, and add text overlays and callouts to highlight key buttons or actions.

Adaptive Optimization

The AI can automatically identify key moments in your screen recording and add "digital zoom" or "pan" effects to focus the viewer's attention. It selects clean, professional templates suitable for a software tutorial and can generate AI voiceovers in a friendly, instructional tone.

Intuitive Refinement Tools

You can easily splice in other media. For example, you can start with an AI-generated scene using stock footage, then cut to your screen recording for the demo, and end with an AI-generated call-to-action. You can edit everything with text commands: "For this scene, use my screen recording," or "Add a text overlay that says 'Click Save.'"

Step-by-Step Workflow

Step 1: Prepare Inputs

Record a clean screen capture of your new SaaS feature in action. Separately, write a simple script that describes each step.

Step 2: Write the Prompt

Upload your screen recording and paste your script. Provide a prompt to tie it all together. Example prompt:

“Create a 60-second feature explainer video using my uploaded screen recording and this script. Use a friendly, female voiceover. Add text callouts for the key buttons mentioned in the script.”

Step 3: Generate and Refine

The AI will generate a draft, syncing your script, voiceover, and screen recording. Review the video and make adjustments. You might ask the AI to "slow down this scene" or "add a zoom-in on the 'submit' button" for extra clarity.

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo |

| :--- | :--- | :--- |

| Timeline | 2-5 hours (recording, editing, audio, callouts) | 10-15 minutes |

| Cost | High (Camtasia/Screenflow licenses, editor time) | Subscription-based |

| Skill Requirement | Video editing, screen recording software | Accessible for all users |

| Revisions | Manual re-edits for every UI change | Fast; just swap the screen recording |

Expert Tips for Better Results

  • Record in Silence: Record your screen capture without any narration. This gives you a clean video file that the AI can easily edit and pair with a high-quality AI voiceover.
  • Write a Clear, Step-by-Step Script: Your script is the "brains" of the operation. Write it as a series of clear commands (e.g., "First, click on 'Settings.' Next, select 'Profile.'").
  • Use the Brand Kit: Upload your SaaS company's logo and brand colors. The AI will use them for text overlays and intro/outro scenes for a professional, branded look.

Frequently AskedQuestions

  • Q: Can I combine screen recording with stock video?
    • A: Yes. This is a common workflow. You can start your video with an AI-generated scene using stock footage (e.g., "Tired of manual data entry?") and then cut to your screen recording for the "how-to" portion.
  • Q: What if our UI updates?
    • A: This is a major advantage. Instead of re-doing the entire video, just record a new screen capture of the updated UI. You can then swap out the old clip in your Invideo project in seconds and regenerate the video.
  • Q: Can I edit the screen recording itself?
    • A: Yes. While Invideo's AI can add zooms and text, you can also use its timeline editor to trim, split, or speed up parts of your screen recording.