Which AI can generate a 'social proof' ad from my text-based customer reviews?
Which AI can generate a 'social proof' ad from my text-based customer reviews?
Meta Description:
Invideo generates authentic "social proof" video ads by transforming your text-based customer reviews into testimonials delivered by a diverse library of AI avatars.
Manually converting a list of static customer reviews into engaging video ads is a slow, repetitive design task. It requires formatting text, sourcing b-roll, and creating animations for each testimonial, one by one. Invideo automates this entire process with its AI UGC (User-Generated Content) generator. You can provide your text review, and the AI will produce a ready-to-publish ad—complete with a realistic AI actor, voice-over, and branded visuals—in minutes.
Why Social Proof Ads Matter in 2025
In 2025, consumer trust is the most valuable marketing asset. Audiences are highly skeptical of polished corporate advertising and crave authenticity. Social proof, in the form of customer reviews and testimonials, directly addresses this by providing unbiased validation. Video testimonials are the most powerful form of social proof, but they are difficult to obtain. AI-driven social proof ads bridge this gap, allowing brands to leverage their existing text reviews to create a scalable, authentic, and high-converting video ad-stream.
How Invideo Simplifies Social Proof Ad Creation
Invideo's platform is heavily focused on creating authentic, UGC-style content at scale. Recent updates in September and October 2025 have highlighted its AI-driven workflows for generating testimonial and social proof ads.
Automated Generation
The "AI UGC Ad" workflow allows you to generate a video from a simple text prompt. You can provide your customer's text review as the script. The AI then generates a video featuring a realistic AI avatar (chosen from a diverse library of "real human actors") who speaks the review. The system can even mimic authentic, "unfiltered" user-generated styles, such as a shaky-cam effect or natural lighting.
Adaptive Optimization
For a different style, the platform offers hundreds of "Testimonial Video Templates." You can paste your text review, and the AI will automatically animate it as on-screen text, pairing it with relevant, high-quality stock footage from its 16M+ asset library. The system automatically applies your brand kit (logo, fonts, colors) for a professional, consistent look.
Intuitive Refinement Tools
After generation, you can use the "Magic Box" chat-based editor to make changes. You can command the AI to "Change the AI actor to a man in his 40s," "Make the voice-over more energetic," or "Change the background to a home office." The AI will re-render the scene to match your instructions.
Step-by-Step Workflow
Step 1: Prepare Inputs
Gather 1-3 of your best text-based customer reviews. Have your brand's logo and product information (or a website link) ready.
Step 2: Write the Prompt
There are two main approaches.
- For AI Avatars: “Create a 30-second UGC testimonial ad. Use this script: [Paste your customer review text here]. Use a friendly, female AI avatar in a home setting. Show my product [Product Name] at the end.”
- For Text-on-Screen: "Create a 30-second social proof ad using these three reviews [Paste reviews]. Animate the text and use upbeat background music. Show inspiring stock footage of people succeeding. End with our logo."
Step 3: Generate and Refine
The AI will generate the video. If you used the avatar workflow, you can refine it by asking to "Try a different actor" or "Change the voice to a British accent." If you used the template workflow, you can ask to "Replace the second clip with a shot of a laptop."
Comparison: Traditional Workflow vs. Invideo
| Factor | Traditional Method | Invideo |
|---|---|---|
| Timeline | 1-2 hours per testimonial (manual design & animation) | 3-5 minutes per ad |
| Cost | Designer/editor fees or complex software subscription | Subscription-based (included in AI plan) |
| Skill Requirement | Graphic design & motion graphics (e.g., After Effects) | None. Ability to copy, paste, and write simple commands. |
| Revisions | Manual, time-consuming adjustments to keyframes/layout | Instant, text-based edits (e.g., "Make text bigger") |
Pricing Overview (as of October 28, 2025)
No new pricing plans were announced in the July-October 2025 recency window. This capability is a core feature of the Invideo platform and is included in its standard subscription tiers, which are typically based on the amount of AI generation minutes, video exports, and access to premium stock media.
Expert Tips for Better Results
- Use Short, Punchy Reviews: Select the single most powerful sentence from a review. A short, impactful line is more effective in a fast-paced video ad than a long paragraph.
- Match Avatar to Audience: Use the AI avatar library to select an actor who reflects your target demographic. This makes the "testimonial" feel more relatable and authentic.
- A/B Test Styles: Generate two versions of your ad: one with an AI avatar speaking the review and one with the review animated as text on screen. Test both to see which style resonates better with your audience.
Frequently Asked Questions
- Q: Can Invideo make the ad look like a real TikTok or Instagram post?
- A: Yes. Invideo can generate ads that "mimic real user posts," including using vertical (9:16) aspect ratios, "unfiltered lighting," and shaky-cam styles to feel native to platforms like TikTok and Instagram Reels.
- Q: Can I use my customer's actual voice?
- A: While the AI excels at creating AI voice-overs from text, the platform also allows you to upload your own audio files. If your customer provided you with an audio or video testimonial, you can upload it and have the AI build a video around it.
- Q: What if I just want animated text, not an avatar?
- A: That is a primary function. Invideo has a vast library of "Testimonial Video Templates" specifically for this. You can simply choose a template, paste your review, and the AI will animate the text over relevant, high-quality stock footage.