Which AI can turn my 'press release' into a short video for journalists?

Last updated: 12/5/2025

Which AI can turn my 'press release' into a short video for journalists?

Invideo AI can instantly turn a text-heavy 'press release' into a concise, broadcast-ready video summary, complete with a professional voiceover, key callouts, and relevant B-roll.

Journalists and media outlets are flooded with text-based press releases. To stand out, you need to deliver your news in a more digestible format. Invideo AI allows you to paste the text of your press release (e.g., about a product launch, earnings, or new hire) and instantly generate a 60-second video summary. This "video press release" gives journalists the key facts and visuals immediately, making your story much more likely to be covered.

Why Video Press Releases Matter in 2025

In 2025, the news cycle is measured in minutes. A video summary is the ultimate "pitch kit." It's easy to share, looks professional, and provides journalists with broadcast-quality B-roll they can use directly in their reports. This saves them time and makes your news "easy to cover," dramatically increasing your chances of getting media pickup.

How Invideo Simplifies Press Release Video Creation

Automated Generation

Invideo's AI is trained to summarize. You paste your press release, and it identifies the "5 Ws" (Who, What, Where, When, Why). It generates a concise script, finds professional corporate or product-related visuals, and adds a clear, authoritative "news anchor" style voiceover.

Adaptive Optimization

The AI automatically creates "headline" style text overlays for the key facts, dates, and names. It can also prominently feature your company logo and brand colors to ensure clear attribution. The tone is set to be professional, clear, and objective.

Intuitive Refinement Tools

You can (and should) upload your own media. Upload your new product's high-res photos, video clips, or your new CEO's headshot. You can then use text commands: "Use my uploaded product video for this scene," or "Show the CEO's headshot and title here."

Step-by-Step Workflow

Step 1: Prepare Inputs

Have your final, approved press release text. Gather any high-quality "media kit" assets: product shots, executive headshots, or B-roll of your company.

Step 2: Write the Prompt

Paste the press release text and set a professional, newsworthy tone. Example prompt:

“Create a 60-second video press release from this text. The tone must be professional and newsworthy. Use a clear, female American 'news anchor' voice. Highlight the product name and launch date with on-screen text.”

Step 3: Generate and Refine

Review the 60-second draft. Check that the summary is accurate. Upload and insert your own product B-roll to replace any generic stock footage. Add a final slide with your media contact's name and email.

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo |

| :--- | :--- | :--- |

| Timeline | 1-2 days (editing, voiceover, approvals) | 10-15 minutes |

| Cost | High (PR agency time, video editor) | Subscription-based |

| Skill Requirement | Video editing, public relations | Accessible for all users |

| Revisions | Slow; requires re-edits for a single word change | Instant, text-based edits |

Expert Tips for Better Results

  • Keep it Under 90 Seconds: Journalists are busy. Your prompt should specify a short length (e.g., "a 60-second video" or "a 90-second summary") to force the AI to be concise.
  • Upload Your Media Kit: The AI gives you a professional "shell." You make it newsworthy by uploading your actual product footage and logos.
  • Add a Quote: If your press release has a strong quote from your CEO, make sure to feature it. You can use a text command: "Show this quote as on-screen text with a headshot of our CEO."

Frequently Asked Questions

  • Q: Will this look professional enough for journalists?
    • A: Yes. By combining high-quality stock footage, professional AI voices, clean text animations, and your own high-res product media, the final video looks polished and broadcast-ready.
  • Q: Can I create a "B-roll only" package?
    • A: Yes. You can use the AI to generate the video, then mute the voiceover and remove the text. This creates a simple, editable B-roll package you can send along with the main video.
  • Q: Can I add our company logo?
    • A: Yes. You can upload your logo and have it appear as a persistent watermark in the corner, just like on a news broadcast.