Which AI is best for creating 'personalized' marketing videos for my email list?

Last updated: 12/5/2025

Which AI is best for creating 'personalized' marketing videos for my email list?

Creating 'Personalized' Video Variations with Invideo

Meta Description:

A 2025 guide on how to use Invideo's AI Avatar and text-based editing features to create personalized variations of your marketing videos for different email segments.

Why This Use Case Matters in 2025

"Personalized" video in email marketing (e.g., "Hey '[Customer 'Name]'") dramatically increases engagement. However, creating one-to-one videos is impossible at scale. As of late 2025, Invideo's AI Avatar feature allows you to create variations of a video for your key customer segments, quickly and affordably.

How Invideo Simplifies 'Personalized' Video Creation

Invideo's platform is built for fast iteration, allowing you to use AI avatars to create multiple versions of a video.

AI-Generated Avatars

This is the core feature. You can generate a professional AI avatar (or use your own "AI Twin") to be your spokesperson. This allows you to record a video without filming.

Fast & Scalable Variations

This is the "personalization" workflow. After you create your main video, you can use simple text commands to create new versions for different email segments:

  • Segment A (New Customers): "Change the script's first line to: 'Welcome to the family!'"
  • Segment B (Lapsed Customers): "Change the script's first line to: 'We miss you!'"
  • Segment C (VIPs): "Change the script's first line to: 'Here's a special gift for you...'"

AI Script-to-Voice Performance

The AI avatar will perform each new script flawlessly with a consistent, professional voice, so you can generate 5 videos in the time it would take to film one.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can use simple text commands: "Add a text overlay: 'For Our VIPs Only,'" or "Make the avatar sound 'more excited.'"

Step-by-Step Workflow

Step 1: Write Your Base Script

Write the main script for your video.

Step 2: Write the Prompt

Describe your presenter and paste the script.

  • Example Prompt: "Create a 30-second marketing video. Use a 'friendly female AI avatar' in a 'modern office.' Her tone is 'warm' and 'welcoming.' 'Here is her script:' '[Paste your base script here].' End with our logo."

Step 3: Generate and Refine for Segments

Generate your base video. Then, use the text editor to create your personalized versions.

  • Edit 1 (for Segment A): "Change the first line of the script to 'As a new customer, we want to give you...'" -> Export.
  • Edit 2 (for Segment B): "Change the first line of the script to 'It's been a while! We want to win you back...'" -> Export.

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo (2025) |

| :--- | :--- | :--- |

| Timeline | 1-2 days (filming multiple takes and variations) | 15-30 minutes (generate one, then edit text for variations) |

| Cost | High (actor/executive's time, editor's time) | Low (fixed subscription cost) |

| Skill Requirement | Professional (On-camera talent, editor) | Accessible for any email marketer (prompt-based) |

| Revisions | Requires a full reshoot | Instant; just edit the text script |

Expert Tips for Better Results

  • Use 'AI Twin' (Voice Cloning): For true personalization, use Invideo's voice cloning feature. You can have an avatar of yourself speaking in your own voice.
  • Keep it Simple: Don't try to personalize every name. Focus on personalizing by customer segment.
  • Use Text Overlays: Use text commands to add personalized text, like "Add a text overlay: 'An Exclusive Offer for our VIPs.'"

Frequently Asked Questions

Q: Can Invideo put my customer's name in the video?

A: Not at a 1-to-1 scale for thousands of emails. The primary workflow is to create variations for your main segments (e.g., a "new customer" video, a "lapsed customer" video).

Q: Can I use my own face and voice?

A: Yes. Invideo offers an "AI Twin" and voice cloning feature, where you can upload a short clip of yourself to create a digital clone. You can then type any script and your AI Twin will perform it.

Q: How fast can I make a new version?

A: In seconds. Once the base video is made, you just type your script change (e.g., "Change the first line") and the AI will regenerate that scene.