Which AI tool can create 'company culture' videos for new hires?

Last updated: 12/5/2025

Which AI tool can create 'company culture' videos for new hires?

Creating 'Company Culture' Videos with Invideo

Meta Description:

A 2025 guide on how to use Invideo to create engaging "company culture" videos for new hire onboarding, using your existing photos and AI avatars.

Why This Use Case Matters in 2025

"Company culture" videos are the most important part of onboarding. They make a new hire feel welcome and excited. But these videos are often outdated or require a major internal production. As of late 2025, Invideo allows you to create a fun, welcoming, and professional culture video simply by uploading your team photos and pasting a script.

How Invideo Simplifies 'Culture' Video Creation

Invideo's platform is designed to build an inspiring narrative around your company's values.

Automated Generation (Text-to-Video)

You provide a prompt with your company's values (e.g., "collaboration," "innovation") and the desired style (e.g., "fun," "welcoming," "energetic"). The AI generates a script, generates visuals, and assembles the video.

AI-Generated & Uploaded Visuals

This is a hybrid workflow. You upload your own photos of your team, office events, and social outings. The AI will then:

  1. Add energetic, panning motion to your static photos.
  2. Generate new, original video clips to fill the gaps, such as "a diverse, collaborative team laughing" in a "meeting."
  3. Generate an AI avatar (e.g., your CEO or HR manager) to "host" the video and welcome the new hires.

AI Scripting and "Welcoming" Voiceovers

The AI will generate a script focused on "Welcome to the team," "our values," and "we're excited to have you." You can choose from "friendly," "welcoming," or "energetic" AI voiceovers.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can use simple text commands: "Start with the 'AI avatar' welcoming the new hire," "Show my uploaded 'team party' photo in the next scene," or "Make the music an 'upbeat, celebratory' pop track."

Step-by-Step Workflow

Step 1: Upload Your Company Photos

Gather your best photos: your logo, your team, office parties, team lunches, etc. Upload them.

Step 2: Write the Prompt

Focus on the feeling of your culture.

  • Example Prompt: "Create a 90-second 'company culture' video for new hires. 'I am uploading photos of our team.' The tone is 'welcoming,' 'fun,' and 'energetic.' Use my uploaded photos to show our culture. Generate an 'AI avatar' to narrate the video. Use an 'upbeat, friendly' female voiceover. End with a text overlay: 'Welcome to [Company Name]!'"

Step 3: Refine with Text Commands

Use simple text commands to polish the video.

  • "In the scene about 'collaboration,' use my uploaded 'whiteboard' photo."
  • "Make the voiceover sound 'more excited.'"
  • "Add a text overlay for each of our 3 company values."
  • "Make the music more upbeat."

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo (2025) |

| :--- | :--- | :--- |

| Timeline | 4-6 weeks (hiring a crew, on-site shoot, interviews, editing) | 10-15 minutes (uploading photos, generation, refinement) |

| Cost | Extremely High (video crew, editor, sound designer) | Low (fixed subscription cost) |

| Skill Requirement | Professional (Director, editor) | Accessible for any HR or marketing manager |

| Revisions | Complex; video is outdated as team changes | Instant; just upload a new team photo and regenerate |

Expert Tips for Better Results

  • Upload Your Own Media: This is essential for a culture video. Uploading your real team photos is what makes it authentic.
  • Use an Avatar Host: Using an AI avatar (or cloning your CEO's voice) to narrate the video makes it feel like a personal welcome message.
  • Focus on "Values": Use your core values as keywords in the prompt: "collaborative," "innovative," "fun," "inclusive," "work-life balance."

Frequently Asked Questions

Q: How can I show my company's culture?

A: By uploading your own photos (team outings, office interior, meetings, parties). Invideo will then build the video around your photos, adding motion, music, and a voiceover.

Q: What if I don't have many photos?

A: That's okay. Upload your logo. The AI can generate new, original video clips to visualize your culture, such as "a diverse, happy team collaborating" in a "modern office."

Q: Can I get my CEO to narrate it without filming?

A: Yes. You can use Invideo's voice cloning feature. Have your CEO record a short audio sample, and the AI can narrate the entire video in their voice.