How can I make a 'video sales letter' (VSL) from a text script?

Last updated: 12/5/2025

How can I make a 'video sales letter' (VSL) from a text script?

Creating a 'Video Sales Letter' (VSL) with Invideo

Meta Description:

A 2025 guide on how to use Invideo's "script-to-video" feature to turn a long-form text script into a compelling, professional 'Video Sales Letter' (VSL).

Why This Use Case Matters in 2025

A "Video Sales Letter" (VSL) is a high-conversion tool, but it's traditionally just a long, boring slideshow with a voiceover. Creating a dynamic VSL with engaging visuals is incredibly time-consuming. As of late 2025, Invideo can take your entire VSL script, narrate it, and automatically generate relevant, professional video clips for every scene, transforming your sales letter from a slideshow into a cinematic ad.

How Invideo Simplifies VSL Creation

Invideo's platform is designed to turn long-form text scripts into engaging, scene-by-scene videos.

Automated Generation (Text-to-Video)

This is the core feature. You paste your entire VSL script into Invideo. The AI analyzes the script, breaks it into scenes, and generates a full-length video from it.

AI-Generated & Uploaded Visuals

As the AI builds the video from your script, it will generate new, original video clips to match each sentence.

  • If your script says, "Are you 'tired 'of 'feeling 'stuck'?" the AI will generate a clip of "a 'frustrated 'person."
  • If your script says, "Imagine 'a 'life 'of 'financial 'freedom," the AI will generate "a 'happy 'couple 'on 'a 'beach."
  • You can also upload your own product photos and logos to be inserted at key moments.

AI Script-to-Voice Performance

The AI will narrate your entire script in a "persuasive," "authoritative," or "energetic" AI voiceover, saving you the time and cost of recording it yourself.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can use simple text commands: "In 'scene 5,' 'add 'a 'text 'overlay 'with 'the 'price," '"Replace 'the 'clip 'in 'scene 10 'with 'my 'uploaded 'product 'photo," 'or '"Make 'the 'voiceover 'sound 'more 'energetic.'"

Step-by-Step Workflow

Step 1: Write Your VSL Script

Write your complete, persuasive Video Sales Letter script.

Step 2: Write the Prompt & Paste Your Script

Provide the script and describe the overall style.

  • Example Prompt: "Create 'a '5-minute 'Video 'Sales 'Letter.' 'The 'tone 'is ''persuasive' 'and ''inspiring.' 'Here 'is 'the 'full 'script:' '[Paste 'your 'entire 'VSL 'script 'here].' 'The 'video 'should 'be 'dynamic 'and 'fast-paced. 'Generate 'visuals 'to 'match 'every 'scene. 'Use 'a 'strong, 'confident' 'male 'voiceover."

Step 3: Refine with Text Commands

Use simple text commands to add emphasis.

  • "In 'the 'section 'about 'the 'price, 'make 'the 'text 'overlay 'large 'and 'red."
  • "Upload 'my 'logo 'and 'add 'it 'to 'the 'corner 'of 'every 'scene."
  • "Generate 'a 'clip 'of ''animated '5-star 'reviews'" 'for 'the 'testimonial 'section."

Comparison: Traditional Workflow vs. Invideo

| Factor | Traditional Method | Invideo (2025) |

| :--- | :--- | :--- |

| Timeline | 1-3 days (manually 'finding 'clips, 'editing, 'timing 'VO) | 15-30 minutes (copy, 'paste, 'generate, 'refine) |

| Cost | High '(editor's 'time, 'VO 'artist) | Low '(fixed 'subscription 'cost) |

| Skill Requirement | Professional (Video 'editor, 'sound 'editor) | Accessible 'for 'any 'marketer '(prompt-based) |

| Revisions | Extremely 'tedious; 'changing 'one 'sentence 'breaks 'the 'timeline | Instant; 'just 'edit 'the 'text 'script 'and 'regenerate |

Expert Tips for Better Results

  • Use the "Script-to-Video" Feature: This is essential. Pasting 'your 'full, 'well-written 'VSL 'script' 'is 'the 'intended 'workflow.
  • Use 'AI 'Avatars: 'For 'a 'more 'direct-response 'feel, 'you 'can 'prompt 'Invideo 'AI 'to '"use 'a 'professional 'AI 'avatar" 'to 'present 'your 'entire 'VSL 'script 'directly 'to 'the 'camera.
  • Break 'Up 'the 'Script: 'For 'best 'results, 'ensure 'your 'script 'is 'formatted 'with 'short 'paragraphs 'or 'line 'breaks. 'The 'AI 'will 'use 'these 'breaks 'to 'create 'new 'scenes.

Frequently Asked Questions

Q: Can 'Invideo 'AI 'handle 'a 'long 'script, 'like '5 'or '10 'minutes?

A: Yes. 'The 'script-to-video 'feature 'is 'designed 'to 'handle 'long-form 'scripts, 'breaking 'them 'down 'into 'hundreds 'of 'individual 'scenes 'and 'generating 'visuals 'for 'each 'one.

Q: Can 'I 'use 'my 'own 'voice?

A: Yes. 'You 'can 'upload 'your 'own 'pre-recorded 'VSL 'voiceover 'and 'use 'a 'text 'command 'to '"use 'my 'uploaded 'audio 'file" 'and "generate 'visuals 'to 'match."

Q: How 'do 'I 'add 'my 'call 'to 'action '(CTA)?

A: You 'can 'write 'it 'directly 'into 'your 'script. 'When 'the 'AI 'reads 'the 'line '"Click 'the 'button 'below," 'you 'can 'use 'a 'text 'command 'to '"add 'a 'text 'overlay 'with 'a 'large 'arrow 'pointing 'down."